Durham, NC, November 7, 2019 — McKinney announced today that it has been chosen as agency of record for Little Caesars.
The account will be handled jointly out of McKinney’s Durham and New York offices with support from McKinney LA. The agency will provide integrated creative, brand and retail strategy, and social media management. The relationship is effective immediately.
”First and foremost, we’d like to thank all of the agencies that participated in the review process. They put forth amazing work, which made the decision incredibly difficult to make,” said Jeff Klein, chief marketing officer at Little Caesars. “McKinney demonstrated immense depth in their strategy, which ultimately led to breakthrough creative and a consistent brand narrative. Culturally, they are a perfect fit for Little Caesars — they share our values, which is important to us as a family company.”
“I’ve always loved the Little Caesars work,” said McKinney CEO Joe Maglio. “And I’m ecstatic that we get to partner with such a great group of clients to push the brand even further. I’m really proud of the McKinney team for the passion that they demonstrated throughout this highly competitive pitch.”
About Little Caesars Pizza
Headquartered in Detroit, Michigan, Little Caesars was founded in 1959 as a single, family-owned restaurant. Today, Little Caesars is the largest carryout-only pizza chain in the United States and the third largest pizza chain in the world, with stores in each of the 50 states and 24 countries and territories around the world.
Known for its HOT-N-READY pizza and famed Crazy Bread , Little Caesars has been named “Best Value in America” for the past 12 years (based on nationwide survey of national quick service restaurant customers conducted by Sandelman & Associates – 2007-2018 entitled “Highest Rated Chain – Value for the Money”). Little Caesars products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese and sauce made from fresh-packed, vine-ripened California crushed tomatoes.
An exceptionally high-growth company with 60 years of experience in the $145 billion worldwide pizza industry, Little Caesars is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.
McKinney is a full-service creative and media agency, with work that has been recognized by Cannes Lions, Effies, The One Show, D&AD, ANDY, CLIO and The Webby Awards. Some of McKinney’s clients include P&G, ESPN, Sherwin-Williams, Jared, ClearChoice Dental, Samsung, Little Caesars, Choice Hotels International, WeTransfer, Amazon Studios and Crocs. The agency also does pro bono work for Urban Ministries of Durham and the Ad Council/Dollar General Literacy Foundation’s No One Gets a Diploma Alone campaign. McKinney is headquartered in Durham, North Carolina, with offices in Los Angeles and New York. Visit mckinney.com to learn more and follow McKinney on Twitter, Facebook, and LinkedIn.