‘Location-based identity is no longer valid’: Firms say remote working has eroded geographical barriers

The rise of working from home has meant that people are working from anywhere and everywhere. As long as deadlines get met, invoices get paid and Zoom backgrounds are sufficiently professional looking, geography has come to mean very little to some bosses — which is why places like 80-degrees-and-sunny Miami have become such hot destinations in the pandemic.

As a result, companies once inextricably linked — in identity and in spirit — to centers of industry like New York and San Francisco have essentially become firms from nowhere.

Read more in Digiday here