NEW YORK, November 19, 2019 – Lowes Foods, a supermarket chain operating in North Carolina and South Carolina, has chosen New York-based agency Walrus as its AOR for creative and media following a multi-agency review led by Ark Advisors.
The decision to bring on a new agency comes as Lowes Foods is looking to scale its business, and to do so with a creative and media agency partner that can deliver a high-impact campaign that will build awareness, drive consideration, and ultimately attract new households.
Under the new partnership, Walrus will develop a brand campaign set to launch in Q1 2020 across the Carolinas. The work will focus on Lowes’ entertaining in-store food experiences, like its Beer Den, Pick & Prep, Sausage-Works and Chicken Kitchen. Each unique concept will be brought to life through multiple campaigns in 2020.
“We were looking for a partner with stand-out creative and integrated capabilities to bring the Lowes Foods experience to life in our advertising. Walrus was a strong match on all criteria,” said Heather George, SVP Brand Strategy at Lowes Foods. “We’re proud of what we have built over the last few years and look forward to this next phase of growth.”
“The team at Lowes Foods have created a food shopping experience unlike any other. It’s a dream assignment for Walrus,” said Frances Webster, CEO of Walrus. “We are extremely grateful to Ark Advisors for making this partnership possible.”
About Lowes Foods
Founded in 1954, Lowes Foods employs approximately 9,000 people and operates nearly 100 full-service supermarkets in North Carolina, South Carolina and Virginia. Locally owned and operated, Lowes Foods is truly a homegrown company committed to bringing community back to the table, by providing customers with the freshest and most innovative local products from local suppliers. The company maintains a strong focus on exceptional attention to our guests, with services like Lowes Foods-To-Go personal shopping and gas rewards discounts. To learn more, visit lowesfoods.com or follow Lowes Foods on Facebook or Twitter. Lowes Foods, LLC is a wholly owned subsidiary of Alex Lee, Inc.
Walrus is an independent, full-service advertising and media agency with a mission to change the way the world feels about advertising. The agency’s ability to make ads that people notice and love has translated into exceptional business results for clients including Amazon, AMC, Bloomberg, Condé Nast, Emergen-C (Pfizer), General Mills, HBO, PayPal, Rémy Cointreau, and Staples.