Management Benchmarks and Financial Barometers Survey (Currently In-Market)

The 4As Management Benchmarks & Financial Barometers Survey was developed to provide agency management with key financial benchmarks relevant to advertising agencies.

The survey questionnaire includes 17 questions in 5 key sections:

  • Labor Hours and Staff Utilization
  • Gross Income per Employee
  • Balance Sheet Ratios
  • Agency Compensation Methodologies: Project-Based Client Assignments and AOR / Retainer-Based Client Arrangements
  • Pricing Economics: Project-Based Client Assignments vs. AOR / Retainer-Based Client Arrangements

For more information about the 4As Management Benchmarks & Financial Barometers Survey and to request a copy of the survey report, please send email to: [email protected].