The 4As Management Benchmarks & Financial Barometers Survey was developed to provide agency management with key financial benchmarks relevant to advertising agencies.
The survey questionnaire includes 17 questions in 5 key sections:
- Labor Hours and Staff Utilization
- Gross Income per Employee
- Balance Sheet Ratios
- Agency Compensation Methodologies: Project-Based Client Assignments and AOR / Retainer-Based Client Arrangements
- Pricing Economics: Project-Based Client Assignments vs. AOR / Retainer-Based Client Arrangements
For more information about the 4As Management Benchmarks & Financial Barometers Survey and to request a copy of the survey report, please send email to: [email protected].