Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic

The company sets targets to become entirely net zero by 2030 with reduced travel, renewable power sources.

Mark Read, WPP’s chief executive, has a ready answer for how the pandemic has affected the world’s largest agency network in its quest for sustainability.

“It’s encouraged us to be more ambitious,” he said in an interview with Adweek.

The goal to become entirely net-zero by 2030, announced on Earth Day by the holding company for agencies such as AKQA, Wunderman Thomson and Group M, includes eliminating carbon emissions within its operations, using only renewably sourced electricity by 2025 and extending those policies to its entire supply chain by 2030. It’s part of a global effort by decision-makers to rally around climate change as governments increasingly back initiatives. U.S. President Joe Biden has convened a virtual two-day summit of world leaders, calling the effort to fight climate change a “moral imperative.”

Read the full Adweek article here