2020 has been the year of strategy whiplash for brands and agencies –– and we’re only halfway in. If you’re going to figure out how to connect with, engage and convert in Q3 and Q4, you need real-time data that takes into account where consumer sentiment is today.
Resonate’s been continuously tracking the latest AI-driven insights on the impact of the coronavirus pandemic, as well as recent events, including the fight against systemic racism, on consumer values and motivations.
The report focuses on consumers’ comfort levels with participating in various activities, including travel and attending church. Changing media habits and shopping behaviors are also featured.
Download the just-released report, Marketing in the New Normal: Critical Data You Need Now, for the latest on where your consumers stand now.