Marketing to the Middle Classes in Brazil

Although the economy has improved somewhat, the middle class in Brazil is still mindful of its spending habits. Mintel explains how brands can appeal to these consumers with online discounts, loyalty programs, celebrity and specialist endorsements, and more.

Asterisk-Salmon-f26a59

This content is reserved for 4A’s members only.

If you believe your organization is a 4A’s Member but you still don’t have access, please visit our help section for additional assistance.