During the coronavirus pandemic, Vladimir Jones says that advertisers and agencies should leverage what they know about people’s ever-adapting behaviors for good. There’s no better time for a brand to focus on the shared values that form the foundation of its relationship with both consumers and those within its organization.
In her article, Ann Fenley, Junior Insights Strategist at Vladimir Jones, provides the following tips on how to balance opportunity and data with humanity in this unprecedented time:
- Do your research, but differently than before
- Empower people with agency
- Practice the Golden Rule
- Make it digestible.