McKinney and POW plant flag in ‘Common Ground’

McKinney partnered with POW (Protect Our Winters) to create “Common Ground,” a call to action designed to reach outdoor athletes and enthusiasts. The short film urges them to vote on November 3, making their voices heard at the polls in support of candidates and policies to counteract the ravages of climate change and its damage to snowpack, forests, and water.

 

Narrated by celebrated climber and Oscar-winner Jimmy Chin, “Common Ground” is a two-minute celebration of what America is built upon: the land itself. Despite a range of backgrounds and political views, it’s the one thing all lovers of the outdoors cherish.

 

The message of “Common Ground,” which is breaking right after both the Democratic and Republican conventions, isn’t one of partisanship; it isn’t directed at red states, blue states, or swing states — it reaches out to the Outdoor State, where citizens of all stripes can be found. It’s a state that is 50 million strong and made up of skiers, snowboarders, trail runners, climbers, and mountain bikers. And it urges them to protect their playground from the destructive effects of climate change.