Media Inflation Rates: Outlook 2016 (REVISED)

Big changes in the media landscape are expected to continue in 2016

Overall, media inflation in 2016 is expected to maintain a positive trajectory, helped along by the Olympics and Presidential elections. As suppliers and buyers adapt to a fast changing marketplace, media agencies are ever more important in helping clients navigate the emerging landscape.

The estimates of media inflation that follow have been prepared for 4A’s by Havas Media and are based on historical analysis of past inflation rates and expert consensus. Also included is a matrix of historical CPM cost trends and forecasts covering the period from 2010 to 2016.

Please note that industry and client specific trends can vary based on any number of variables impacting the buy, including the mix of premium placement, direct response, upfront scatter, programmatic, integrated, etc. These inflation trends include forecasts, projections and other predictive statements that represent assumptions and expectations in light of the most currently available information. In this way, these media inflation estimates are subject to change.

We thank Havas Media for providing this information.