4A’s Appoints Greg Stern as New Board Chair

Founding Partner of BSSP Succeeds Horizon’s Bill Koenigsberg

This bulletin was sent to 4A’s Members on Thursday, September 28, 2017. It offers additional details beyond the related press release.

The 4A’s, the leading trade association representing the advertising agency business, today announced that Greg Stern, founding partner of BSSP, has been named chairman of the board. Effective October 1, Stern succeeds Bill Koenigsberg, founder and chief executive of Horizon Media.
Stern previously served as a director and vice chair on the 4A’s board. A founding partner of BSSP, the agency veteran has more than 30 years of advertising and marketing experience, both domestically and internationally.

Stern will work closely with the Board and 4A’s president and CEO, Marla Kaplowitz on industry issues and 4A’s strategic initiatives.

“Bill has demonstrated passionate and dedicated leadership during his time as our Board chair. We are thankful for the support he’s given us over the years and for the guidance he’ll continue to offer as past chair for the next year,” said Kaplowitz. “We are excited to have Greg take on this esteemed role, and we look forward to having him help us lead the 4A’s successfully into the future. Greg has extensive experience in the field and has been an inspirational leader who has disrupted the status quo in our industry.” Stern, who has served three terms as a trustee of SFJAZZ, as well as other organizations, has served on the board of the 4A’s for thirteen years.

“I am honored to succeed Bill and am grateful to him for his years of steady leadership of the 4A’s board,” Greg said. “I am eager to bring a fresh perspective to the board and am deeply committed to working with the board of directors to provide insight, strategic initiatives, and continue to enhance the organization’s value for its member agencies and all 4A’s stakeholders.”

2017/2018 4A’s BOARD MEMBERS

Chair
Greg Stern, Founder & CEO, BSSP

Vice Chair
Kathleen Brookbanks, COO, Hearts & Science

Secretary/Treasurer
Sharon Napier, CEO, Partners + Napier

Immediate Past Chair
Bill Koenigsberg, President, CEO & Founder, Horizon Media

Directors-at-Large
Matt Anthony, CEO, N.A., Y&R Advertising, North America
Brad Brinegar, Chairman + CEO, McKinney
Susan Credle, Global CCO, FCB
Pam Hamlin, Global President, Arnold Worldwide
Sarah Hofstetter, CEO, 360i
Laura Maness, CEO, Havas New York
Debby Reiner, CEO, Grey New York
Kathy Ring, CEO, Starcom USA
Rob Schwartz, CEO, TBWA/Chiat/Day New York
Mike Sheldon, Chairman & CEO, Deutsch, North America
Barry Wacksman, EVP Global CSO, R/GA
Steve Williams, CEO, Essence Digital, Americas

REGIONAL DIRECTORS

Eastern Region:
Martin Cass, CEO, MDC Media Partners & Assembly
Daisy Exposito, Chairman & CEO, d expósito & Partners
Andrew Graff, CEO, Allen & Gerritsen

Central Region:
Mark Bachmann, Partner, Chief Client Officer, Marcus Thomas
Christine Fruechte, CEO, Colle + McVoy
Karen Seamen, President & COO, Cramer-Krasselt/Chicago

Western Region:
David Angelo, Founder & Chairman, David&Goliath
John Gallegos, Founder & CEO, Gallegos United
Eric Johnson, Founder & President, Ignited

Southern Region:
Brad Bennett, Chief Firestarter, Wildfire, LLC
Richard Ward, Chairman & CEO, 22squared
Matt Williams, CEO, The Martin Agency