NEW YORK, NY — The 4A’s Board of Directors announced it will add two members: Nick Brien, CEO, Dentsu Aegis Network, Americas; and Erin Matts, CEO, Hearts & Science, U.S.
Nick Brien has more than 30 years’ industry experience in leading global roles including CEO of McCann Worldgroup, Global CEO of iCrossing, and President of Hearst Magazines Marketing Services. Brien has held leadership positions at IPG Mediabrands, Arc Worldwide, Leo Burnett and Starcom, working with such global marketers as Microsoft, Coca-Cola, Nestle, L’Oréal, Intel, Mastercard, General Motors, IKEA, and American Airlines. Brien began his advertising career in 1982 at Grey Advertising, London, after graduating from the University of the Arts London. He is a board director of OutFront Media, the leading U.S. out-of-home company, and serves on the New York Chapter board of the Juvenile Diabetes Research Foundation.
Erin Matts is a veteran of the media and advertising industry, with extensive experience in digital innovation and leadership. She previously served as the North America CEO of Annalect, Chief Digital Marketing Officer at Glam Media, and Global Director of Digital Connections at Anheuser-Busch InBev. She has also led the U.S. digital media practice for OMD, which Ad Age recognized during her tenure as Agency of the Year in 2008 and 2009. Ad Age named Matts to its Women to Watch list in 2015, and Adweek named her to its 2016 Young Influentials list of game-changers under 40.
With Brien’s and Matts’s appointments, Brad Brinegar, Chairman at McKinney, steps down from the board after 13 years of service.
Founded in 1917, the 4A’s was established to promote, advance and defend the interests of our member agencies, their employees and the industry at large. The organization serves 600+ member agencies across 1,200 offices, which control more than 85% of total U.S. advertising spend.
As the leading trade organization for marketing communication agencies, the 4A’s purpose is to help empower its members to deliver insightful creativity that drives commerce and influences culture, all while moving the industry forward. The organization provides community, leadership, advocacy, guidance and best-in-class training that help enable agencies to innovate, evolve and grow.
The 4A’s Benefits division insures more than 170,000 employees, and its D.C. office advocates for policies that best support a thriving advertising industry. The 4A’s Foundation fuels a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. The organization is dedicated to, and vested in, our members’ success just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. Visit the 4A’s at www.4as.org.