Media Matters | The 2011 Mendelsohn Affluent Survey

Since 1977, the Ipsos Mendelsohn Affluent Survey has been acknowledged as a definitive source of information on media use as well as on the future plans, passions, behaviors and attitudes of Affluent Americans.

This Media Matters provides information on the 2011 Ipsos Mendelsohn Affluent Survey. The 4A’s thanks Bob Shullman, Steve Kraus and the entire Ipsos Mendelsohn affluent team for developing this exclusive summary.

It is our intention to publish other such proprietary reports for our members. If you are aware of a research company that would be willing to prepare a summary of its recently released study, please contact us.

View Media Matters | The 2011 Mendelsohn Affluent Surveys.