Move Over Big Screens, Gen Z Turns to Mobile for Shows
Whistle studies the the mobile viewing habits of Gen Z in this infographic. Key findings include:
- Mobile is satisfying Gen Z’s need of all-day entertainment thus creating new, ownable occasions for publishers and brands to connect; this is a shift away from appointment-viewing.
- While Gen Z is watching social-first content on their mobile device (83% Facebook and 74% YouTube), they are also using it for SVOD, with 40% saying it’s their primary viewing device for Netflix.
- Gen Z is 2x more likely to think there is no compromise in quality when watching on mobile compared to TV.
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