Global Creative Agency Network Pledges to Donate the Monetary Replacement Value of Its Cannes Lions Statues to Nepal Earthquake Response
Cannes, France – June 22, 2015 – Through a program called “Can Your Lions,” Mullen Lowe Group is pledging to donate the monetary replacement value of all the Cannes Lions statues it wins at the Cannes Lions International Festival of Creativity 2015 to hunger-relief efforts in earthquake-ravaged Nepal. Mullen Lowe Group is asking, inviting and challenging all of the winning agencies and companies at Cannes to join the cause.
Last year, Mullen Lowe Group won 39 Cannes Lions and ranked in tenth place as the most awarded network. The cost to replace all of the Cannes Lions statues from 2014 would have been $49,920. Mullen Lowe Group is prepared to make a meaningful financial donation to Nepal relief efforts in 2015 through its creative success at Cannes 2015.
The “Can Your Lions” program is open to all who are interested, and winning agencies and marketers can make donations at www.canyourlions.com
“We’re excited to be in Cannes celebrating the best of global creativity, and we’re hopeful that the global creative community will join us in sharing our good fortune in support of this important humanitarian initiative,” says Alex Leikikh, Global Chief Executive Officer of Mullen Lowe Group.
The financial donation component of the “Can Your Lions” program is based on the cost of replacing a Cannes Lions statue if an agency or brand marketer needed a duplicate copy. Costs to replace Cannes Lions are as follows:
- Grand Prix: $2,906
- Gold, Silver, Bronze: $1,280
It costs 50 cents to feed a person in Nepal for a day. A Grand Prix would be worth 5,812 days of food. A gold, silver or bronze Lion would provide 2,560 days of food. The total value of all the winners at Cannes last year would have equaled $1.5 million. That’s a huge potential donation that, if realized, will have an enormous impact on relief efforts in Nepal.
About Mullen Lowe Group
Mullen Lowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. It is a global network of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. Global specialisms include expertise in brand strategy, creative content development, performance analytics, communications planning and through the line advertising with Mullen Lowe, digital marketing with Lowe Profero and strategic activation and shopper marketing via Lowe Open. Mullen Lowe Group is consistently ranked among the most awarded creative and effectiveness agency networks in the world, and during 2014 took home 135 Effie awards, thereby topping the 2015 Effie Index in terms of points per dollar revenue. For more information, visit us at www.mullenlowegroup.com or follow Mullen Lowe Group on Twitter @MullenLoweGroup and on Facebook.com/MullenLoweGroup.
SVP, Agency Communications & Business Development
Mullen Lowe US