Mirren and RSW/US examine the use and effectiveness of tools that agencies use to support new business efforts. New additions to this year’s report are prospect intelligence tools and best practices for “hacking” tools to make them more effective.
Analysis of most and least effective tools in the following categories, as well as how agencies use these tools are highlighted:
- Social media
- Contact management/CRM software
- Marketing automation/Inbound marketing
- Target audience research services
- Prospect contact/List building
- Prospect intelligence
- Content development.
Download RSW/US + Mirren | New Business Tools