PHILADELPHIA & HARRISBURG (JUNE 10, 2020): The new national TV spot produced by quench for client StarKistⓇ features iconic brand mascot CharlieⓇ the Tuna thanking frontline workers who’ve been keeping everyone safe and fed during the COVID-19 pandemic, and highlights StarKist’s longtime partner Feed the Children.
The new 15-second animated spot shows Charlie speaking to viewers as if he’s on a video conference call, reflecting the reality that’s currently common to many. He is seen tipping his familiar red beret (doffing it for the first time since his inception in 1961) as he thanks workers and volunteers for keeping us safe and fed during these challenging times.
Charlie then thanks viewers for helping StarKist to support Feed the Children, the nonprofit dedicated to relieving hunger to which StarKist has donated more than $150,000 in financial support, emergency aid and product donations this year, in addition to its longtime support of the organization with product donations and financial contributions. The spot prominently features the organization’s logo and website, where visitors can conveniently donate directly from its homepage.
“We were eager to help StarKist, which has been partnering with Feed the Children for more than 11 years, to ask consumers to assist them in their ongoing effort to help those in need, as that need has increased greatly during this pandemic,” said Jared Scott, CMO, quench.
Andy Mecs, VP of Marketing & Innovation, StarKist said, “Our strong partnership with quench allowed us to quickly align and deliver a spot that proudly communicates our support for Feed the Children.”
The spot, which can be viewed here, will launch June 15 in National TV English DR only, StarKist’s social media channels (Facebook, Instagram, LinkedIn, YouTube), Amazon, Roku, HX (OTT/CTV).
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Founded in 2014 under Pavone Marketing Group, quench is a full-service marketing agency dedicated exclusively to the food & beverage category. With offices in Harrisburg, Philadelphia, and Chicago, quench offers traditional and digital advertising, brand and shopper marketing, strategic consulting, social engagement, public relations, mobile marketing, consumer research, interactive services and measurement, with a proprietary approach to food and beverage innovation, research and development. Clients include StarKist, Sun-Maid Growers of California, Labatt Blue, Seagram’s, The Hershey Company and Del Monte Fresh Produce. For more information, visit www.quenchagency.com.
Animation: Calabash Animation, Inc., Chicago
Voice: Jeff Bergman
Chief Creative Officer: Ronaldo Jardim
Group Creative Director: John Gilbert
Art Director: Dave Spink
Copywriter: John Gilbert
Producer: Matt Campbell
Sound Design: Big Science Music, Pittsburgh
Account Service Supervisor: Ami Lawson
Account Service Manager: Laura Curran