Chicago, IL (March 13, 2014) – Starcom USA CEO Lisa Donohue is pleased to announce the promotion of the following officers. These individuals are being recognized for their talents, dedication and ability to transform ideas into meaningful experiences for our clients brands, and our agency.
Executive Vice President
(Chicago) As director of the Publishing Platform Center of Excellence at Starcom USA, Brenda is responsible for developing the agency’s industry leading vision and approach to publishing, innovative content partnerships and ground breaking metrics. She delivers on client marketing objectives by collaborating with top publishers to leverage and evolve the strengths of publishing. On behalf of the agency’s clients, Brenda leads execution of all publishing brand experience planning, overseeing $600 million+ in media investment while supervising a group of 40+ publishing experts. Year after year, Brenda and her team have created and executed some of the finest examples of activation in publishing.
The following individuals have been promoted to the role of Senior Vice President:
(Los Angeles) During his 11 years at Starcom, Jeff has successfully parlayed his national broadcast experience into building a best-in-market digital practice for the Los Angeles office, where he will now oversee all investment and activation. He demonstrates a commanding knowledge of his field as a well-known and respected contributor to the digital marketplace. With his help, over the last two years, Starcom Los Angeles has seen organic growth with Del Monte, CBS Films and Mattel, and secured the KB Home business. His fresh thinking has also resulted in countless first-to-market activations and success-driving campaigns. Jeff is a knowledgeable leader who pays it forward in mentorship and training for the LA office. This past year alone, he has coordinated educational sessions on programmatic buying, mobile 101, social 101 and key digital trends, in addition to partner 101s with Facebook, Twitter, Google and ShareThis.
(Chicago) Colleen has completely reinvented the communications planning practice on Bank of America. She embodies experience-driven planning and has positioned the agency as a strategic thought leader with her clients. Colleen is an outstanding communicator, best-in-class strategic thinker, and a highly productive leader.
(Chicago) Trina has been promoted to the role of Senior Vice President for her role on the agency's Darden/Olive Garden account. She has consistently moved the agency and her clients forward by pushing beyond the traditional to embrace numerous media channels, including online video, social and search. She champions future-forward recommendations that include addressable advertising and a robust learning agenda for her team.
The following individuals have also been promoted to the role of Vice President:
Kira Clifton (Chicago)
Jonathan Haynes (Chicago)
Zach Isaacs (Chicago)
Lindsay Leon-Atkins (Chicago)
Amanda Lombardi (Chicago)
Brooke McCaughrin (Chicago)
Colleen Robson (Chicago)
Anne Sas (New York)
Gumala Steele (Chicago)
About Starcom USA
Starcom USA (www.starcomusa.com) is a world-renowned media communications agency that simplifies human understanding insights to deliver meaningful brand experiences. With more than 1,200 employees and an estimated $11.1 billion in billings (RECMA 2012) in the U.S., Starcom USA helps get the right consumers’ attention and delivers brand-building results for many of the world's leading companies, including Allstate, Anheuser-Busch InBev, Bank of America, Burger King, Kellogg Company, Microsoft, Procter & Gamble, Samsung and more. Starcom USA is part of Publicis Groupe [Euronext Paris: FR0000130577], the world's third largest communications group. Publicis Groupe is also ranked as the world’s second largest media counsel and buying group and is the first global network in digital and healthcare communications.