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Member Bulletins 

Title Date Subject Views
SAG-AFTRA Materials re Ad-ID Compliance and Electronic Reporting 04/03/2014 About the AAAA; Advertising Industry; Media Buying; Media Planning; Production & Traffic 519
Arbitrator Finds for SAG-AFTRA in Allocation Dispute 04/01/2014 Advertising Industry; Production & Traffic 137
JPC SAG-AFTRA: Residual Payments for THIS TV and Antenna TV 03/26/2014 Advertising Industry; Production & Traffic 48
JPC SAG-AFTRA Commercials Contract: Update on Running Footage-Drivers 03/24/2014 About the AAAA; Advertising Industry; Production & Traffic 46
Research Insights | College Marketing 101 02/28/2014 Account Management; Account Planning; Media Buying; Media Planning; Research 1787
Research Insights | Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behavior 02/19/2014 Advertising Industry; Account Management; Account Planning; Creative; Data Analysis; Digital & Interactive; Media Buying; Media Planning; Research 1348
JPC Reminder: Ad-ID Compliance – SAG-AFTRA Commercials Contracts 02/10/2014 Advertising Industry; Production & Traffic 963
PC-American Federation of Musicians (AFofM) Commercials Contract Negotiation 02/07/2014 Advertising Industry; Production & Traffic 683
GIG, Your Global Innovations Gateway | Exclusively for 4A's Members 01/17/2014 Account Management; Account Planning; Agency Management; Creative 1230
American Humane Association Issues New Fee for Service Guidelines 01/15/2014 Advertising Industry; Production & Traffic 1009
Edward Noonan Ney, 4A's Chairman, 1977–1978 01/13/2014 About the AAAA; Advertising Industry 1024
Paul C. Harper, Jr., 4A's Chairman 1983-1984 12/19/2013 About the AAAA 1088
4A's Analysis of Agency Costs Report Available 12/03/2013 Account Management; Agency Finance; Agency Management 2354
Research Insights | Highlights from the 2013 4A’s Strategy Festival, “Strategy &” 11/19/2013 Advertising Industry; Account Management; Account Planning; Creative; Data Analysis; Digital & Interactive; Events; Research 4212
4A’s/ANA New Joint Initiative to Collect & Share Marketing-Related Patent Assertion Information 11/14/2013 About the AAAA; Advertising Industry; Agency Finance; Agency Management 2114
JPC AFofM Commercials Agreement - Notice of Expiration 2-14-14 11/14/2013 Advertising Industry; Production & Traffic 1368
Research Insights | The "Fanboy" Millennial (More than Meets the Eye) 11/13/2013 Account Management; Account Planning; Creative; Research 1521
AFofM Commercials Contract Term Extended through 2/14/14 11/11/2013 Advertising Industry; Production & Traffic 697
Research Insights | The Meaningful Brand—How Strong Brands Make More Money 11/05/2013 Account Management; Account Planning; Marketing; Research 1484
Research Insights | Highlights from CreateTech 2013: Left Brain Meets Right Brain 10/23/2013 Advertising Industry; Creative; Data Analysis; Digital & Interactive; Research 2715
New York State Extends Labor Law Protections to Child Print Models 10/23/2013 Advertising Industry; Production & Traffic 1406
2012 Total Compensation | Confidential Study Available to 4A's Members 10/14/2013 Agency Compensation; Agency Finance; Agency Management 1469
SAG-AFTRA Corporate/Educational Non-Broadcast Contracts 10/10/2013 Advertising Industry; Production & Traffic 1264
Research Insights | Consumer Behavior in the BRICS 10/09/2013 Advertising Industry; Account Planning; Agency Management; Marketing; Media Buying; Media Planning; Research 1798
Media Matters | Media Inflation Rates: 2014 Outlook 10/01/2013 Advertising Industry; Media Buying; Media Planning; Research 525
ANA/4A’s Agency Selection Briefing Guidance 09/23/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management 2222
2013 Jay Chiat Short List 09/20/2013 About the AAAA; Account Planning 6254
Research Insights: Degrees and Dynamics of Affluent Consumers 08/27/2013 Account Management; Account Planning; Media Buying; Media Planning; Research 3700
Agency Social Media Monitoring and Reporting Survey 08/14/2013 About the AAAA; Advertising Industry; Data Analysis; Research 3220
4A's Agency Billing Practices and Client Payment Terms Survey Report 08/06/2013 Advertising Industry; Account Management; Agency Compensation; Agency Finance 3899
JPC + SAG-AFTRA Interpretive Disagreements-2013 Commercials Contracts 08/06/2013 Advertising Industry; Production & Traffic 1016
$10.6 Million Dividend to be Paid to 4A's Workers' Compensation Program Policyholders 08/05/2013 About the AAAA; Agency Finance 796
SAG-AFTRA 2013 Commercials Contracts-New Exhibits/Contract Forms 07/02/2013 Advertising Industry; Production & Traffic 2909
Two Follow-Up Items: SAG-AFTRA 2013 Commercials Contracts 06/28/2013 Advertising Industry; Production & Traffic 2058
ANA-4A’s JPC Seminar-Boston: SAG-AFTRA 2013 Commercials Contracts 06/27/2013 Advertising Industry; Media Buying; Media Planning 2212
Patrick McGrath, 1998–1999 4A's Chairman 06/26/2013 About the AAAA 724
ANA-4A’s JPC Seminar-Chicago: SAG-AFTRA 2013 Commercials Contracts 06/05/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 1710
SAG-AFTRA 2013 Commercials Contracts: Updated Summary + JPC FAQ 06/04/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 1706
SAG-AFTRA 2013 Commercials Contracts-Ratified//Rate Charts Available 06/03/2013 Advertising Industry; Media Buying; Media Planning; Production & Traffic 1981
4A's Patent Guidance 05/31/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Digital & Interactive; Digital Initiatives; Information Technology 1778
Research Insights | Corporate Branding 05/15/2013 Advertising Industry; Research 471
2013 Employee Compensation Study Completed 05/10/2013 Advertising Industry; Agency Compensation 2384
4A’s Guidance | Agency Opportunity Screening Criteria 04/25/2013 About the AAAA; Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management; Creative; Digital Initiatives; New Business 3907
AfofM Pension Payment Adjustment Effective May 1, 2013 04/15/2013 Advertising Industry; Media Buying; Production & Traffic 2865
Summary of Revisions: SAG-AFTRA 2013-2016 Commercials Contracts//Seminar-Webinar 4-16-13 04/10/2013 Advertising Industry; Media Buying; Production & Traffic 2234
Seminar/Webinar for SAG-AFTRA 2013-2016 Commercials Contracts 04/10/2013 Advertising Industry; Media Buying; Production & Traffic 2863
4A's Client Compensation | Best Practices Do's and Don'ts 03/27/2013 Advertising Industry; Account Management; Agency Compensation; Agency Finance; Agency Management 2675
SAG-AFTRA and JPC Statement Regarding Commercials Contracts Extension and Continuing Negotiations 03/26/2013 Advertising Industry 783
Media Matters | 2013 Recap 03/08/2013 About the AAAA; Advertising Industry; Media Buying; Media Planning 3257
2013 O'Toole Award Finalists -- Creative & Media 03/05/2013 About the AAAA; Creative 4410
New 4A's Website Feature Provides Members with a Wealth of Research Tools 03/03/2013 Account Management; Account Planning; Research 2028
Research Insights | 2013 Planning Horizons Report 02/22/2013 Account Management; Account Planning; Media Buying; Media Planning; Research 2735
4A’s “Agency Best Practices: Project-Based Assignments” Guidance 01/29/2013 Account Management; Agency Compensation; Agency Finance; Agency Management 15741
4A’s Client PR Committee Releases Survey Results 01/24/2013 Advertising Industry; Account Management; Agency Management; Public Relations 196
Results of 4A's 2011 Television Production Cost Survey 01/22/2013 Advertising Industry; Production & Traffic 17217
Update on Right to Work States Re SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts 01/15/2013 Advertising Industry; Production & Traffic 7
AFofM Contract Extension 2012-2013: Commercial Announcements Agreement 01/11/2013 Advertising Industry; Media Buying; Production & Traffic 1058
SAG-AFTRA 2013 Commercials Contract Negotiations: Prudent Planning 12/14/2012 Advertising Industry; Media Buying; Production & Traffic 1201
Foundation, Inc. and Operation Jumpstart Award $100,000 in Scholarships to Aspiring Multicultural Advertising Art Directors and Copywriters 12/13/2012 About the AAAA; Advertising Industry; Diversity; Human Resources; Students & Educators 3070
SAG-AFTRA 2013 Commercials Contract Negotiations:Notice of Withdrawal/Notice of Termination 12/12/2012 Advertising Industry; Media Buying; Production & Traffic 1240
Research Insights from the 2012 4A’s Strategy Festival 12/05/2012 Advertising Industry; Account Planning; Research 416
Media Rating Council Advisory on the Viewable Impression Standard 11/19/2012 About the AAAA; Advertising Industry; Media Buying; Media Planning 2978
The 4A’S Welcomes Four Additional Firms to the 4A’s Legal Consultation Program 11/07/2012 Agency Management 2988
JPC-SAG-AFTRA Clearinghouse Initiative 11/07/2012 Advertising Industry; Production & Traffic 2829
Media Matters | Updated “Media Resources Discounted for 4A’s Members” Information Now Available 11/06/2012 About the AAAA; Media Buying; Media Planning 1793
The 4A’s Takes Position on “Do-Not-Track” 10/16/2012 About the AAAA; Advertising Industry; Government & Lobbying 4349
Research Insights | Innovation & New Product Forecasts 10/08/2012 Account Management; Account Planning; Public Relations; Research 3102
Media Matters | Media Inflation Rates: 2013 Outlook 09/28/2012 Advertising Industry; Media Buying; Media Planning 4138
Media Matters | Ad-Supported Video on Demand Directory Is Now Available 09/27/2012 Media Buying; Media Planning 3031
Media Matters | 4A’s “Best Practices Guidelines for Digital Media Audits” Released 09/24/2012 Advertising Industry; Media Buying; Media Planning 2465
2012 Jay Chiat Awards | The Short List 09/20/2012 Advertising Industry; Account Planning; Creative 6105
Project Management Matters | Managing Global/Virtual Account Teams 08/21/2012 Advertising Industry; Agency Management 2777
New 4A's Publication | "How to Build a Training Program at Your Agency" 08/15/2012 Agency Management; Human Resources; Students & Educators 3311
$10.1 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders 08/07/2012 Agency Compensation; Agency Finance 3506
SAG-AFTRA Residual Payments for Bounce TV 08/06/2012 Advertising Industry; Production & Traffic 5
4A’s 2012 Labor Hourly Billing Rate Survey Report: Now Available 08/02/2012 Account Planning; Agency Compensation; Agency Finance; Agency Management 10799
Research Insights | Defining Brand Identity 07/25/2012 Account Management; Account Planning; Creative 3106
Performer Union Matters | AFofM Commercial Announcements Agreement 2009-2012 Expiration Notice 07/17/2012 About the AAAA; Advertising Industry; Government & Lobbying; Production & Traffic 1885
Performer Union Matters | Digital Advertising Measurement Project 07/10/2012 About the AAAA; Advertising Industry; Government & Lobbying; Production & Traffic 2282
Research Insights | Millennial Grocery Shoppers: Meet Your Newest Consumer 07/09/2012 Account Management; Account Planning; Research 3506
Media Matters | Why Agencies Need Audited Circulation for Business-to-Business Media 07/02/2012 Media Buying; Media Planning 3590
Media Matters | Discount for Digital Place-based Advertising Association's (DPAA) Conference 06/21/2012 Advertising Industry; Media Buying; Media Planning 2576
Survey Results | Ending the Agency Talent Rotisserie 06/18/2012 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; Human Resources 3557
2012-2013 4A’s Board of Directors Announced 06/14/2012 About the AAAA; Advertising Industry; Agency Management 4180
Media Matters | 4A’s Out-of-Home Media Committee Requests Vendor Compliance 06/12/2012 Media Planning; New Business; Vendors 2335
Alfred J. Seaman, 4A's Chairman, 1967–1968 06/11/2012 About the AAAA; Advertising Industry 2178
Media Matters | Statement of Best Practices to Address Online Piracy and Counterfeiting 06/01/2012 About the AAAA; Advertising Industry; Government & Lobbying; Media Buying; Media Planning 8883
Research Insights | Observations from the 4A’s 2012 PR Conference 05/24/2012 About the AAAA; Advertising Industry; Account Management; Account Planning; Creative; Public Relations; Research 416
Media Matters | 4A’s National TV/Radio Committee: Q & A on Nielsen’s Extended Screen and On Demand C3 Measurements 05/22/2012 Advertising Industry; Media Buying; Media Planning 5462
Media Matters | How Agencies Are Planning to Deal with Political Advertising This Year 05/18/2012 Advertising Industry; Media Buying; Media Planning 8239
Research Insights | B2B Purchase Influencers and Opinion Leaders 05/16/2012 Account Management; Account Planning; Research 3705
Media Matters | 4A’s Print Media Committee Urges More Transparency and Accountability for Digital Extensions 05/09/2012 About the AAAA; Advertising Industry; Media Buying; Media Planning 4550
Media Matters | Video Without Borders: Fluidity = Equality? 05/02/2012 Advertising Industry; Digital & Interactive; Media Buying; Media Planning 3137
Research Insights | Observations from Transformation LA 2012 04/26/2012 About the AAAA; Advertising Industry; Account Management; Account Planning; Agency Compensation; Agency Finance; Agency Management; Creative; Digital & Interactive; Digital Initiatives; Media Buying; Media Planning; Research 526
Pinterest Redux |To Pin or Not to Pin…That Is the Question 04/24/2012 Advertising Industry; Creative 3185
Media Matters | The Business Elite Executive Summary 04/23/2012 Account Planning; Media Buying; Media Planning 3382
Do You Have an Advertising-Related Legal Question? 04/16/2012 Account Management; Agency Management 3209
Media Matters | Super-PACS, Battleground States Will Up-End the 2012 Media Season 04/12/2012 Government & Lobbying; Media Buying; Media Planning 3457
Media Matters | Radio Reinvention 04/04/2012 Advertising Industry; Media Buying; Media Planning 2949
Production Matters | Music Licensing Battles Over Ownership Rights May Impact Agencies and Advertisers 04/02/2012 Creative; Production & Traffic 2767
Research Insights | Marketing to Moms 03/28/2012 Account Management; Account Planning; Research 3938
How Brands Can Use Pinterest Without Breaking the Law 03/22/2012 3428
Human Resource Matters | Training in Agencies 03/21/2012 Advertising Industry; Agency Management; Human Resources 2244
Client Data Security 03/16/2012 Advertising Industry; Account Management; Agency Management; Human Resources; Information Technology 1874
2012 O’Toole Awards Finalists 03/16/2012 Creative 4850
Media Matters | The 2011 Mendelsohn Affluent Survey 03/15/2012 Account Planning; Media Buying; Media Planning; Research 2595
Union Performer Matters: SAG + AFTRA: Extra Performers | Calling Services and Production Staff-Related Duties 03/13/2012 Production & Traffic 2475
Union Performer Matters | Right to Work States — Union Security / Preference of Employment (SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts) 03/13/2012 Production & Traffic 2150
Media Matters | POV: Making Sense of Current Local TV Market Measurement 03/08/2012 Media Buying; Media Planning 2314
4A’s Agency Compensation Summit—Program Content 03/07/2012 Account Management; Agency Compensation; Agency Finance; Agency Management 1784
Media Matters | 4A’s Set-Top Box Vendors Survey Results 03/02/2012 Media Buying; Media Planning 2198
Media Matters | Updated Directory of Media Software Released 03/01/2012 Media Buying; Media Planning 1904
4A's Launches Patent Website 02/28/2012 About the AAAA; Digital & Interactive; Digital Initiatives; Government & Lobbying 2006
A Message from 4A's President-CEO Nancy Hill | Important White House Announcement 02/23/2012 About the AAAA; Advertising Industry; Government & Lobbying; Information Technology 2977
Research Insights | Best Practices: Engaging Millennials with Advertising 02/21/2012 Advertising Industry; Account Planning; Creative; Research 4879
Media-Related 2011 Recap 02/03/2012 Media Buying; Media Planning 3749
Production Matters | Reminder: Unauthorized Commercial Use of Olympic Designations Is Prohibited 02/02/2012 Production & Traffic 2898
Media Matters | Good vs. Evil: Taking Back Control from Counterfeiters 01/26/2012 2711
Production Matters | SAG + AFTRA Signatory Obligations: Successor Liability 01/24/2012 Production & Traffic 3367
Research Insights | Netsize Guide: Truly Mobile 01/12/2012 Advertising Industry; Digital & Interactive; Information Technology; Media Buying; Media Planning; Research 4288
Media Matters | Search Campaign Performance Tips 01/10/2012 Media Buying; Media Planning 3385
Research Insights | B2B Social Marketing 12/15/2011 Account Management; Research 6065
Production Matters | Models Must Be Paid No Later Than the Last Day of a Photo Shoot 12/13/2011 Production & Traffic 5304
Results of 4A’s 2010 Television Production Cost Survey 12/06/2011 Advertising Industry; Production & Traffic 3209
Media Matters | Media Information at the 4A’s Web Site 11/28/2011 About the AAAA; Media Buying; Media Planning 2673
4A's New Business Guidance: Amended Ownership and Search Agreement Position Papers 11/08/2011 About the AAAA; Advertising Industry; Agency Compensation; Agency Finance; Agency Management; New Business 3713
Research Insights | Understanding Gen Y 10/27/2011 Account Planning; Creative; Data Analysis; Media Buying; Media Planning; Research 4911
Media Policy Committee Industry Best Practice Recommendation 10/26/2011 Advertising Industry; Diversity; Media Buying; Media Planning; Vendors 5110
Media Matters | Media Inflation Rates: 2012 Outlook 10/20/2011 Account Management; Data Analysis; Digital & Interactive; Media Buying; Media Planning 5605
ANA/4A's Guidelines for Agency Search 10/03/2011 Advertising Industry; Account Management; Account Planning; Agency Compensation; Agency Finance; Agency Management 30660
4A's Competitive Edge Series at Advertising Week 09/20/2011 About the AAAA; Advertising Industry; Agency Management; Diversity 4195
4A’s Agency Patent Risk Guidance | Indemnification and Limitations on Liability 09/14/2011 Advertising Industry; Agency Finance; Agency Management; Digital & Interactive; Digital Initiatives; Information Technology 4505
Record Year for 4A's Workers' Compensation Program Policyholders 08/22/2011 Agency Management 3053
Research Insights | Mobile Barcode Best Practices 08/16/2011 Creative; Digital & Interactive; Digital Initiatives; Media Buying; Production & Traffic; Research 353
What Does the New Debt Ceiling Agreement Mean to Your Business? 08/01/2011 About the AAAA; Advertising Industry; Agency Finance; Agency Management; Government & Lobbying 5153
Media Matters | 4A’s Out-of-Home Media Committee Guidelines 07/25/2011 Advertising Industry; Media Buying; Media Planning 4726
Analysis of Agency Costs Report Completed 07/20/2011 Agency Compensation; Agency Management 7320
Eugene H. Kummel, 4A's Chairman, 1980–1981 06/29/2011 About the AAAA; Advertising Industry 6383
Research Insights | Using What We Know Today to Help Internet Advertising Reach Its Full Potential 06/28/2011 Advertising Industry; Agency Management; Creative; Data Analysis; Digital & Interactive; Media Planning; Research 357
Research Insights | Insightful? Or Just Interesting? 06/15/2011 Account Management; Account Planning; Creative; Research 5495
Broadcast Traffic Matters | Update from FOX Broadcasting 06/14/2011 Production & Traffic 3357
Talent Matters | IUSC Update 05/31/2011 Advertising Industry; Production & Traffic 4947
Media Matters | 4A’s “Best Practices Guidelines for National TV Buying and Stewardship Audits” Released 05/25/2011 Account Management; Agency Management; Media Buying; Media Planning 5634
4A’s Guidance: Post-Review Feedback 05/05/2011 Advertising Industry; Account Management; Agency Finance; Agency Management 7108
Media Matters | 4A’s Advisory Regarding New FCC Requirement of Stations 04/27/2011 Advertising Industry; Agency Finance; Diversity; Media Buying; Media Planning 3348
Research Insights: Observations from the 2011 Transformation Conference 04/21/2011 About the AAAA; Advertising Industry; Account Management; Account Planning; Agency Management; Diversity; Human Resources; Research 323
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