83rd Analysis Of Agency Costs Survey Report for Agencies with Gross Income Over 13.5 Million

83rd Analysis Of Agency Costs Survey Report for Agencies with Gross Income Over 13.5 Million with 2016 data

83rd Analysis Of Agency Costs Survey Report for Agencies with Gross Income Up to 13.5 Million

83rd Analysis Of Agency Costs Survey Report for Agencies with Gross Income Up to 13.5 Million with 2016 data

DOT NATIVE DIGITAL LEARNING CENTER

4A’s DOT Native Digital Learning Center
Providing You With the Tools You Need to Compete in the Digital World

Accelerate your digital expertise with the 4A’s Dot Native Digital Learning Center interactive eLearning platform. Learn the core digital knowledge today’s agency employees need to know.

What is it all about?

The 4A’s Dot Native Digital Learning Center is an e-learning resource that allows you to learn in your own time and at your own pace. Short interactive courses, presented by expert tutors, plus access to hundreds of hours of insights, talks and deep dives from industry leaders are guaranteed to power up your digital know-how. Impress your clients, feel confident in digital meetings, and get the knowledge you need to better learn on the job and grow your career. Learners will have access to over 30 hours of content across critical topics.

You’ll have access to Digital Marketing and Deep Dive Modules:

Foundations in Digital Marketing Modules
Foundation modules are designed to get you up to speed in the essentials of digital marketing. Each module starts with an introduction that gives you the facts and figures and an inspiring case study. When you complete a module and get 70% or higher, you will receive a badge that you can share on LinkedIn.

Complete all ten modules to get your Dot Native Certificate in Digital Marketing!

Short courses include:

  • Content Marketing
  • Social Media
  • Search Engine Management
  • Mobile Marketing
  • Customer Relationship Management (CRM)
  • Brand Marketing
  • Digital Ecosystem
  • Measurement and Analytics
  • Ad-Tech
  • Programmatic
Deep Dive Modules
A deeper dive into specific areas of the digital world. Developing on the knowledge learned in the foundation modules and giving you more advanced skills.

These modules are designed to keep you up to date with current hot topics in digital and provide you with in-depth knowledge in key areas to ensure you’re ahead of the game. Work your way through the classes, collecting badges for each time you pass a class with a score of 70% or more.

Courses include:

  • How to Drive Social Advocacy
  • Storytelling
  • Mobile Advertising
  • Omnichannel
  • Developing Influential Relationships
  • Digital PR in the West and in Asia
  • Digital Transformation
  • Digital Transformation in Asia
  • Email Marketing
  • Generating Leads with Content Marketing
  • Introduction to Attribution
  • Online Reputation Management
  • Performance Marketing
  • The Power of Programmatic
  • Website IA and Navigation

Full descriptions of all courses within the Digital Marketing and Deep Dive modules available here.


What else do you get:
  • Your own personal login to our online learning platform
  • Full support and customer service
  • Downloadable resources and tools
How much does it cost?
  • 4AS Member price – $250
  • Non-member price – $350

*Bulk discounts for 10+ licenses available on request.

How do I get this set up?

Simply click the buy now button and we will send you an email with your own personal login and support details within 24 hours.

You must be logged in to the 4A’s website to purchase.

2015 Employee Compensation in 4As Agencies

The 2015 Employee Compensation final report, showing salaries as of May 30, 2015, has been published. The study includes salary data from agencies of all sizes, reflecting the responses of 291 member agency offices providing data on 33,130 salaries for 233 job titles in 19 job categories.

Principles and Best Practices for Diversity and Inclusion in Advertising Agencies

“Principles and Best Practices for Diversity and Inclusion in Advertising Agencies” was jointly developed by the Steering Committee and Diversity Advisory Board of Operation Success, the AAAA’s umbrella initiative that promotes diversity and inclusion at all levels of advertising agency and communications firms. Principles and Best Practices for Diversity and Inclusion in Advertising Agencies provides […]

Qualifications for 4As Membership

Requirements for association membership. Originally adopted in 1920. Last Updated August 2009.

4As Mission Statement

Explains the various areas in which the AAAA works to improve and strengthen the advertising agency business. Adopted September 1990.

4As Constitution and By-Laws

This is a statement issued by the AAAA Board of Directors that discusses objectives, membership, regions, dues, elections, meetings, and other pertinent information. Adopted 1917; most recently amended 2003.

A Guide to 4As Research Services

This revised booklet gives an overview of 4A’s Research Services, formerly 4A’s Member Information Services, a division available only to 4A’s members. This booklet reveals the advantages of using Research Services, describes the types of information this division can provide, and explains how to use the service. It also updates the reader on AMIGO™ (Advertising, Marketing, Industry, Global—Online) […]

Best Practices: Guidelines for Local Radio Media Audits

For many marketers, the investment that they make in media support for their brands is one of the most strategically important and financially significant elements of their business model. Given the importance of a marketer’s advertising activities, many advertisers want to ensure that their investment in media is properly calibrated, expertly managed and carefully monitored. […]