2012 Total Compensation: Highest-Paid Individuals in 95 Agencies with Annual Incomes up to 75,000,000

An updated survey comparing the base salaries, bonuses, deferred compensation, and total compensation for the highest-paid individuals in 95 member agencies.    

82nd Analysis of Agency Costs: Report for 2012 for Agencies with Annual Gross Income Up to 13.5M

Provides an extensive analysis of advertising agency domestic operating costs based on reports from member agencies. Data are grouped by agency size and classified into client service expenses, space and facilities expenses, corporate expenses, professional fees, payroll, and payroll-related expenses. Payroll costs are classified by function

82nd Analysis of Agency Costs: Report for 2012 for Agencies with Annual Gross Income More Than 13.5M

Provides an extensive analysis of advertising agency domestic operating costs based on reports from member agencies. Data are grouped by agency size and classified into client service expenses, space and facilities expenses, corporate expenses, professional fees, payroll, and payroll-related expenses. Payroll costs are classified by function

Advertising Agency Accounting/Finance/Collaboration Software Directory 2010

The 2010 Advertising Agency Accounting/Finance/Collaboration Software Directory lists 18 software packages available from 13 vendors to help you administer accounting, finance, and collaboration at your agency. Each software package has been designed for advertising agencies and its listing includes: Company name, address, and contact Functions Cost The system(s) on which it will run Agency size for which […]

Marketers Guide to Understanding the Economics of Digital Compared to Traditional Advertising and Media Services

“Digital is unlike any other medium and should not be viewed using traditional benchmarks.”  This statement from McCann COO Joe Burton encapsulates the reason that the new 4A’s Marketers Guide series publication, “Understanding the Economics of Digital Compared to Traditional Advertising and Media Services,” is a must read for our industry.  Agency and marketer communities […]

The Competitive Edge Supplier Diversity Guide

The “4A’s Competitive Edge Guide: Supplier Diversity Fundamentals for Agency Leaders” is intended to establish agency best practices in supplier diversity, thereby, providing the industry with the framework in which agencies can develop their supplier diversity initiatives. Written by subject expert, Anita Laney, the guide provides a comparison between supplier diversity best practices for advertisers and supplier diversity best practices for agencies, including case studies from agencies that have made supplier diversity a business imperative.

Guide to Art Production for the Advertising Professional

This publication will take you through the art production process from estimating and bidding a job through post-production. It includes a section on the licensing of royalty free and rights-managed stock photography.

The Basics of Music Licensing in Digital Media

The basics of music licencing in digital media.

4As eLearning: How to Successfully Negotiate Compensation with Clients

Join Tim Williams, Ignition Consulting Group, who shares how agencies can make pricing a core competency by learning the principles of pricing psychology and price negotiations.

2017 Employee Compensation in 4As Agencies

2017 Employee Compensation in 4A’s Agencies

Directory of Media Software

Revised August 2013, this publication is offered as a source of information on software systems and services available for the agency business. The book now includes coverage of vendors that offer demand side platform and social media systems and services used by agencies. All software and services are indexed by capability, as supplied by its vendor. […]

Innovation: The Key to Economic Recovery

Innovation has always been the growth driver for our industry. The 4A’s member bulletin, “Research Insights: Innovation—The Key to Economic Recovery,” provides insights and predictions about marketplace dynamics that are crucial to marketing success in 2010. Inside the 17-page report are data on number of new products, ad spending on launches, use of nontraditional media […]