Northlich Selected as Agency of Record for Frisch’s Big Boy

Cincinnati, OH – January 25, 2015  Frisch’s Big Boy, one of the most well-known restaurant brands, has selected Northlich as its agency of record. Northlich will work to deliver compelling creative content as well as overall strategic efforts for the brand. The agency will also handle all social media and public relations responsibilities.

“Our employees are thrilled to be a part of the Frisch’s brand, not only because of the exciting work we’ll be doing, but also because of the fond memories we all have of visiting their restaurants,” said Kathy Selker, Northlich’s president and CEO. “This will be a great partnership between two of Cincinnati’s most respected companies and will only add to our successful track record in the restaurant industry.”

Frisch’s has been a staple in the community since its first year-round drive-in, The Mainliner, opened in Fairfax in 1939. With restaurants in Ohio, Indiana and Kentucky, Frisch’s will look to Northlich to create a defined identity for the brand’s loyal base of customers as well as those new to the restaurant.

“Frisch’s already has great people and great food, and we know a forward-thinking agency like Northlich is the right fit to help us make the most of what is a very bright future for this company,” said Rick Conrad, director of marketing for Frisch’s. “We want to make the experience better for Frisch’s regular customers while attracting others who have yet to visit one of our 120 locations.”

About Northlich
Northlich, founded in 1949, is a brand engagement agency headquartered in Cincinnati and recognized by Adweek as the top agency in Ohio. We specialize in building interest and provoking action. We’re best known for the strategic insights that drive our word-of-mouth/influencer, creative, public relations and media planning/buying practices.

About Frisch’s Big Boy
Founded in 1939, Frisch’s Big Boy restaurants are located in Ohio, Indiana and Kentucky. NRD Capital, a private equity firm based in Atlanta, Georgia, acquired the company in August 2015. Frisch’s operates 95 Big Boy restaurants and franchises another 25 restaurants to independent operators.

Primary Contact:
Liz Adkins
Media Contact
Northlich
(513) 426-1273
[email protected]