WESTERN REGION IAAS 2024 is SOLD OUT – registration is closed – thank you for your interest and watch the 4A’s Website for future editions! The 4A’s Institute of Advanced Advertising Studies (IAAS) offers rising agency talent the opportunity to advance their careers through an immersive learning experience of developing a new business pitch from […]
In today’s digital landscape, user-centricity and sustainability are becoming increasingly vital in shaping effective programmatic advertising strategies. This webinar explores the relationship between prioritizing user preferences and achieving campaign success while fostering sustainability. We delve into why aligning digital campaign strategies with user preferences not only enhances sustainability but also amplifies media buyers’ campaign performance. […]
Registration is now open for this Spring’s Chicago Institute for Advanced Advertising Studies! 50 Year Legacy: Training Chicago’s Agency Rising Stars The 4A’s Institute of Advanced Advertising Studies (IAAS) offers a unique opportunity for Rising Stars from all agency disciplines – selected by their agency leadership — to gather for an accelerated experience that will […]
The 4A’s Planning Day Series virtual event will offer members the opportunity to hear from industry experts on the innovations and changes in the media planning space that are having the greatest impact on our industry. The free event will be a two part series: Part One – April 4th, 2024 (2:00pm to 4:30pm ET) […]
It’s time to give your next generation of ad industry leaders the opportunity to enhance their careers through participation in the 2024 4A’s IAAS Twin Cities – Pitch Boot Camp. Registration has just opened, but as has been the case in prior years, we anticipate a sellout. We understand that retention of junior talent is […]
On May 20th, the FDA’s direct-to-consumer prescription drug advertising final rule becomes effective, establishing new standards required for conveying information in a “major statement” relating to the applicable drug’s major side effects and contraindications in a “clear, conspicuous, and neutral manner” (CCN). For marketers, the days of speed-read, technical jargon disclaimers jammed in the last […]
Conscious Conversations: A Sustainability Webinar Series Brought to You by the 4A’s and ANZ Sustainability and climate change on your mind? Don’t miss the upcoming webinar series addressing key issues with pragmatic approaches. April 23, 12 pm ET In part 1 of this webinar series, we will go deep into the actionable strategies laid out […]
On May 15, 2024, the 4A’s and the Association of National Advertisers (ANA) will be hosting a joint, in-person event in Washington, DC where we are inviting members to join us for a policy briefing and meetings with members of Congress and their staffs. Meetings with legislators will take place in small groups, and no […]
Leading Through Continued Disruption The combination of a variety of converging factors has resulted in our industry being in a state of ongoing disruption. Agency fees continue to be squeezed, talent and technology costs continue to increase, remote/hybrid work scenarios are the new normal, human creative work is being challenged and augmented by AI, and […]