Partnership in 2021: An Inconvenient Truth

Raising awareness of the increased tension in client/agency relationships amid COVID: The case for why 2021 will be the year of renewed partnerships.

Bruno Gralpois of Agency Mania Solutions takes a closer look at the effect the coronavirus pandemic continues to have on partnerships between brands, agencies, and the broader marketing supply chain.

Five inconvenient truths are highlighted in the article, as well as the need to face them to reenergize client/agency partnerships in the future.