Jardim will oversee all creative and digital storytelling for PMG agencies quench, Pavone and Varsity
HARRISBURG, PA (DECEMBER 29, 2019): Pavone Marketing Group (PMG) announced today that Ronaldo Jardim has been named its new Chief Creative Officer. Jardim, who has won numerous awards for creating successful digital and integrated experiences for some of the world’s most prominent agencies and brands, is a native of Rio de Janeiro, Brazil, and joins the company from São Paulo. The hiring of Jardim exemplifies PMG’s current business strategy to elevate its creative and strategic leadership and capabilities.
Jardim will lead creative direction and oversee all creative concepts and executional efforts for PMG, an independent, full-service research and marketing group that includes the agencies Pavone (consumer and B2B marketing), quench (food & beverage marketing) and Varsity (senior and retirement living marketing) and is AOR for brands including Sun-Maid, StarKist, Turkey Hill Dairy, and Del Monte Fresh Produce.
Michael Pavone, President and CEO, said, “Ronaldo’s track record in integrating digital thinking, his vision for how our agencies and brands should evolve to meet the needs of the market, and his success at agencies including Droga5 and Saatchi will help us to continue to build our differentiated independent agency. He’s a passionate and inspiring creative professional, with whom we look forward to creating extraordinary brand and consumer experiences.”
Jardim said, “I’ve always looked for opportunities that can push me and my work to the next level, and at Pavone I’ll have the right team and the tools to achieve that. PMG is an independent company that’s built an impressive client roster, with all the talent needed to compete with any agency. I‘m excited to drive the creative output of its three agencies and to grow its footprints in Philadelphia, Chicago and beyond.”
Jardim’s creative career encompasses design, art direction, UX and concept creation with agencies including Droga5, Saatchi LA, The Martin Agency, Organic Inc., TBWA Canada, R&R Partners Las Vegas and Cheil Brazil. Work that Jardim has produced for clients including Mitsubishi Brazil, Chrysler, Jeep, Dodge, Toyota, Metro Canada, Virgin Mobile, Canadian Club, Norwegian Cruise Line, Prudential and Samsung (among others) has been featured in international industry and consumer outlets, from Art Basel Miami to The New York Times.
Earlier this year, Jardim was awarded Gold, Silver and the Grand Prix design awards from Brazil’s prestigious Wave Festival. Among many other awards he has received for his work are Gold ADDYs in Las Vegas and Phoenix, and a Gold Integrated Lion from Cannes International Festival of Creativity.
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About Pavone Marketing Group
Pavone Marketing Group, founded in 1992, is a full-service marketing and research group listed on the Inc. 5000 that is composed of Pavone (consumer and business-to-business marketing), quench (food and beverage marketing) and Varsity (senior and retirement living marketing). It also includes WildFig (data, science and analytics) and Market Street Trust Co. (brand, environmental and experiential design). PMG has offices located in Harrisburg and Philadelphia, Pennsylvania, and Chicago. Follow Pavone on Facebook, Twitter and Instagram.