Perceptions of Ad Personalization: Sentiments Toward Targeted Advertising

59% of people received an ad for a recently discussed item, according to a recent survey from

Check out the results to find out people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.

Topics include:


  • Social media behaviors
  • Attitudes towards, comfort level with, and trust in personalized ads
  • Types of personalized ads people receive
  • Actions taken after seeing a personalized ad and differences between men and women
  • Trends in opting out of personalized ads and use of ad blockers.