Porsche is featuring Bill Nye “The Science Guy” for a web series explaining the engineering of the all-electric Porsche Taycan.
The five videos, which launch today, were created by Cramer-Krasselt and are posted on the automaker’s YouTube channel. They will be supported with paid and organic social media.
Nye, who is a mechanical engineer, uses simple terms to break down complex topics like the Taycan’s 800-volt battery technology, aerodynamic design, regenerative breaking, repeat performance and two-speed transmission. Each video runs about 60 to 90 seconds.