The 4A’s Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry

The 4A’s is innovating its approach to conferences, focusing on events that address urgent issues with tangible actions, drilling-down on industry challenges to better meet the realities and needs of its members in real time. To mark the shift towards action-oriented events, the 4A’s will forgo hosting its industry-wide spring conference in 2019, and will instead host an inaugural Decisions 20/20 forum, on March 25-26, 2019 in Washington D.C.  In addition, due to its popularity, the 4A’s will expand its annual Management Practitioners’ Forum (MPF) to become a standalone event, taking place on April 29-30, 2019 at the W Downtown in Chicago.

4A’s Announces New Positioning

In this member bulletin, 4A’s shares information about the 4A’s new positioning, including the new 4A’s Promise and updated member Code of Conduct.

Leaders from P&G, Facebook, Google & More Join the Lineup for 4A’s Accelerate Conference

The 4A’s flagship conference, formerly known as Transformation, relaunches this April as 4A’s Accelerate. Accelerate, slated for April 8–10 at the Loews Miami Beach Hotel, will bring together C‑level executives and industry leaders from across the advertising, marketing and media worlds. It will celebrate creativity, its impact on commerce and its influence on culture with a mix of keynotes, panels, fireside chats and more.

Defining Moments in Agency History | Decade of Agency Mergers, the Foreign Invasion, and the Rise of Holding Companies

Discover why the 1980s saw a transformation of the agency landscape in a dizzying frenzy of mergers.

Upright Citizens Brigade Marches in to Help Madison Avenue

Madison Avenue is populated by ad firms with names that remind one of alphabet soup: DDB. JWT. BBDO. Y&R. Now these agencies are about to be joined by a three-letter organization that evokes quite a different reaction: UCB.

In Case You Missed It – October 2016 |

In case you missed it in October, the Partner Awards seeking entries, Jay Chiat Awards winners announced, “See It & Be It”: Crosby Marketing’s Tammy Campbell-Ebaugh & more.

In Case You Missed It – September 2016 |

In case you missed it in September, member meetings on Transparency, Gender & Diversity surveys, “See It & Be It” Allen & Gerritsen’s Jen Putnam & more.