4A’s CreateTech Report 2017

More than 150 creative technologists gathered in Los Angeles for the 7th annual 4A’s CreateTech conference to explore A.I. through the lens of creativity and creative work. Here we present some key takeaways from the annual event.

4A’s 2017 CreateTech to Examine A.I. and Creativity

Marketing & Communications

The conference – hosted at Deutsch’s 48,000-square-foot production facility for its in-house production company, Steelhead – promises to tackle a key question for industry players looking to expand into their digital toolkit: How is A.I. used in advertising and marketing today and how will it be used in the future?

Blockchain Technology: The Marketing Value of Digital Permanence

This whitepaper, part of the 4A’s Digital Horizons Series, explores the reasons why blockchain technology — the innovation behind the Bitcoin cryptocurrency protocol — will have greater impact on the communications and marketing trade within the next five to ten years than social media did from 1995 to 2005.

What I Learned at 4A’s CreateTech 2016

4A's Member

Key takeaways on design and technological trends in the industry from Flashpoint Medica’s Jose Andrade

Creativity, Technology, and Advertising of the Future

Third Party Content

SteelHouse Chief Product Officer Marwan Soghaier Presents his Vision for Creative Technology at 4A’s CreateTech.

CreateTech 2016 Conference Wrap-up With Chick Foxgrover

Chick Foxgrover, Chief Digital Officer at the 4A’s wraps-up CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Experience Design & The Future of Advertising Panel Moderated by Piers Fawkes

Piers Fawkes, Founder of PSFK moderated the “Experience Design & The Future of Advertising” panel on day 2 of CreateTech 2016. Panelists: Torsten Gross, Executive Planning Director, JWT Adriana Krasniansky, Senior Researcher, PSFK Billie Whitehouse, Co-Founder, Wearables Experiments Christopher Tai, VP, Director of Technology, Deutsch All of the day’s sessions can be viewed on our […]

The Importance of Design Systems by Rachel Been

Rachel Been, Art Director/Lead Designer, Google Marketing Team presented “The Importance of Design Systems” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

The New Breed of Brand Intelligence By Kim Dunbar and Marc Blanchard

Kim Dunbar, Digital Agency Lead, IBM Watson Partner Program and Marc Blanchard, Global Head of Experience Design, Havas Worldwide presented “The New Breed of Brand Intelligence” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

The Future is Connected by Design By Chloe Gottlieb and Mike Rigby

Chloe Gottlieb, EVP, Executive Creative Director US, R/GA and Mike Rigby, VP, ECD Business Transformation, R/GA New York presented “The Future is Connected by Design” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Experiments in the Wild Panel Moderated by Angela Fung

Angela Fung, Executive Director of Digital Production at Ogilvy & Mather moderated the “Experiments in the Wild” panel on day 2 of CreateTech 2016. Panelists: Jason Wurtzel, Executive Director of Technology, Ogilvy & Mather Joe Laquinte, Creative Technologist, Ogilvy & Mather Freddie Bologno, Mobile Product & Messaging Manager, Do Something Matthieu Lorrain, Creative innovation Lead, […]

Machines Will Break Our Hearts by Matevz Klanjsek

Matevz Klanjsek, Co-founder & Chief Product Officer at Celtra presented “Machines Will Break Our Hearts” on Day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.