In Case You Missed It – April 2017

Marketing & Communications

In case you missed it in April, Nominate the Advertising 100, 4A’s Transformation Video Sessions, “Behind the Scenes” with Shelly Lazarus of Ogilvy & Mather & more.

4A’s Transformation | Monday April 3, 2017 — 4A’s Board Chair: A Tribute to Nancy Hill

Conferences

Following Nancy’s Hill’s farewell address, Bill Koenigsberg, Founder & CEO, Horizon Media & Monday’s co-host, introduces a tribute to her and highlights the accomplishments during her tenure.

4A’s Transformation | Wednesday 5th, 2017 — Introduction

Conferences

Al Benoit, Industry Education Liaison, 4A’s, and Felicia Geiger, 4A’s Resolve Consultant, welcome attendees to the final day of Transformation.

4A’s Transformation | Tuesday April 4, 2017 — Media Company Innovations

Conferences

A media company panel focusing on new solutions surrounding data content, investments, & new products.

4A’s Transformation | Tuesday April 4, 2017 — Research & Measurement – Priorities & Issues

Conferences

This panel discussion explores how the industry is meeting and failing to meet the challenge of measuring audience, exposure and ROI impact of advertising and marketing today.

4A’s Transformation | Tuesday April 4, 2017 — Programmatic – Driving Business Results

Conferences

A provocative discussion with agency programmatic executives and a leading demand side platform, sharing cases that demonstrate how programmatic delivers business results for marketers.

4A’s Transformation | Tuesday April 4, 2017 — Inside a Data-Driven Agency Model

Conferences

Kristi Argyilan, Senior Vice President, Media & Guest Engagement, Target and Kelly Clark, Global CEO, GroupM, discuss a recently launched bespoke agency model.

4A’s Transformation | Tuesday April 4, 2017 — Investment & Partnership: The New Media Landscape

Conferences

Linda Yaccarino, Chairman, Advertising Sales & Client Partnerships, NBCUniversal, and Monica Karo, CEO, OMD USA, discuss the impact of media changes on the industry, and how NBCU is addressing this challenge.

4A’s Transformation | Tuesday April 4, 2017 — Clearing the Innovation Gap

Conferences

Andrew Bosworth, Facebook’s VP, Ads and Business Platform, and the architect of Facebook’s newsfeed, discusses how brands need to rethink who they are, how they’re structured, and how they commit to taking risks in today’s customer-centric, mobile-first world.

4A’s Transformation | Tuesday April 4, 2017 — Future of Video: The Long and Short of It

Conferences

Facebook’s Bob Gruters and Hulu’s Peter Naylor discuss the value to advertisers of new video formats and delivery systems.

4A’s Transformation | Tuesday April 4, 2017 — Are You Biased?

Conferences

Howard Ross, Founding Partner, Cook Ross, and Singleton Beato, Chief Diversity & Engagement Officer, McCann Worldwide Group

4A’s Transformation | Monday April 3, 2017 — The 4A’s Partner Awards

Conferences

View the 2017 4A’s Partner Awards ceremony, which closed the first day of Transformation’s general sessions.