The 4A’s Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry

Marketing & Communications

The 4A’s is innovating its approach to conferences, focusing on events that address urgent issues with tangible actions, drilling-down on industry challenges to better meet the realities and needs of its members in real time. To mark the shift towards action-oriented events, the 4A’s will forgo hosting its industry-wide spring conference in 2019, and will instead host an inaugural Decisions 20/20 forum, on March 25-26, 2019 in Washington D.C.  In addition, due to its popularity, the 4A’s will expand its annual Management Practitioners’ Forum (MPF) to become a standalone event, taking place on April 29-30, 2019 at the W Downtown in Chicago.

Why Diverse Leadership Matters |

This panel will highlight the benefits of diverse leadership, providing statistical justification, personal testimonies and actionable steps for approaching and achieving equality objectives in a way that makes them as much of a priority as any other business or financial goal.

4A’s Accelerate 2018 – Day Two Welcome |

Day Two Welcome Remarks from Greg Stern, Co-founder and CEO, BSSP and 4A’s Board Chair

4A’s Accelerate 2018 – Day One Welcome |

4A’s Accelerate 2018 – Day One Welcome from Marla Kaplowitz, President & CEO, 4A’s.

Trust: The Cornerstone for Strong Client-Agency Relationships |

In this fireside chat, Steve King, CEO of Publicis Media, and Julie Rieger, President and Chief Data Strategist and Head of Media for 20th Century Fox Film, will discuss the importance of trust, delivering on this imperative, and how it manifests into great work and strong relationships.

Agency and Client Reinvention

In this session, P&G and its senior agency leaders will talk about how they are reinventing the agency-client relationship, from experimenting with new agency models and workplace efficiencies to reimagining the foundation of partnership.

Making Agile Work in Agencies |

Having successfully implemented Agile techniques at almost 100 agencies – and seen them tried at hundreds more – Jack Skeels will explain which techniques work and don’t, why that is, and what sort of results you should expect in your implementation.

Choice Architecture in Agency Compensation |

Why does every major marketer offer options when they price, package and sell their products and services?  What do they know that we (agencies) don’t? Brand marketers give their customers a set of choices: different sizes, different features — and of course — different prices.

In Case You Missed It – April 2017 |

Marketing & Communications

In case you missed it in April, Nominate the Advertising 100, 4A’s Transformation Video Sessions, “Behind the Scenes” with Shelly Lazarus of Ogilvy & Mather & more.

4A’s Transformation | Monday April 3, 2017 — 4A’s Board Chair: A Tribute to Nancy Hill


Following Nancy’s Hill’s farewell address, Bill Koenigsberg, Founder & CEO, Horizon Media & Monday’s co-host, introduces a tribute to her and highlights the accomplishments during her tenure.

4A’s Transformation | Wednesday 5th, 2017 — Introduction


Al Benoit, Industry Education Liaison, 4A’s, and Felicia Geiger, 4A’s Resolve Consultant, welcome attendees to the final day of Transformation.

4A’s Transformation | Tuesday April 4, 2017 — Media Company Innovations


A media company panel focusing on new solutions surrounding data content, investments, & new products.