Rebuild Group Adds Former “Pure Michigan” Creative Lead




DETROIT (June 10, 2020) – Rebuild Group, a digitally born creative agency headquartered in Detroit’s Milwaukee Junction neighborhood, adds a creative coup with the hire of Mark Canavan as Executive Creative Director as of May 1st. Canavan comes to Rebuild Group after a 30-year career in “Big Agency” advertising, including the past four as Executive Vice President and Executive Creative Director at McCann Detroit.

 Canavan is widely known as the Creative Lead on the State of Michigan’s internationally successful “Pure Michigan” campaign, involving more than 120 TV, radio and video segments for the brand. His experience includes more than 20 years at McCann, plus time at Ross Roy and Young & Rubicam. At these agencies he led advertising and brand building programs for health care, financial and automotive clients.

 “Coming out of the COVID crisis, small and medium sized businesses are going to start determining their futures, moving faster than ever,” said Canavan. “I believe the future of this business involves serving these clients with smaller teams, and Rebuild is the firm to do that. It’s full of smart, hungry people and I can’t wait to tap into that energy and take it to the next stage.”

 This hiring marks a new step forward for Rebuild Group as they evolve into a full-service agency. “Adding Mark to our team instantly elevates our creative capabilities,” said Josh Gershonowicz, President and CEO of Rebuild Group. “With his ability and reputation, he could have chosen any firm in the country. We view this addition as a key part of our larger plan to deliver unique and ambitious work for clients.”

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About Rebuild Group

Rebuild Group, founded in 2012, is a creative agency offering a wide-array of services from brand positioning to campaign creation and implementation. The agency founders set out to create a different approach to marketing and advertising, centered on a culture of entrepreneurial spirit, creative tension, curiosity and hustle. For more information about Rebuild’s services and culture, visit