In this infographic from Mintel, learn about the current Canadian traveler and how brands can reach them.
Check out this ranking from Ipsos to learn the top ten influential brands in Canada and gain insight on the path to influence.
IAB Canada has published this white paper with information on branded content, including dos and don’ts, examples in practice, and more.
Zenith has released its Q4 2019 issue of Global Intelligence with data on global ad spend by region, top countries, and by medium. It also includes a special focus on the Canadian market.
Payments Canada provides an annual overview of the consumer and business payment methods and trends observed in Canada. Check out the statistics for payments by cash, debit cards, credit cards, prepaid cards, paper checks, EFT, ABM, online transfers, contactless payments, and more
Ad Standards and The Gandalf Group share their findings on how Canadians feel about advertising.
The Retail Council of Canada shares its infographic on holiday shopping expectations in Canada.
Accenture Interactive surveyed consumers around the world to learn their attitudes towards digital advertising and data collection. Consumers’ experiences with digital advertising, drivers of online purchases, and creepiest advertising techniques are included.
The National Cannabis Survey (NCS), published by Statistics Canada, is designed to monitor cannabis consumption and behavior by Canadians. Check out the 3rd quarter 2019 results.
Mintel provides insights to help brands connect with the Gen Z consumer in Canada.
The Creative Group gives an exclusive look at the latest salary and employment trends in the creative and marketing fields in this annual report.
PwC surveyed 3,521 consumers in Australia, France, Germany, Italy, Japan, Mexico and the UK to understand their perceptions of Canadian brands. Although the results indicate a positive opinion of Canadian goods, Canadian companies have fallen short on taking advantage of the opportunity to expand.