Check out these best and most valuable brand rankings from various sources.
Mintel highlights behaviors, trends, and best ways to market to Chinese consumers in this infographic series.
Prospect and PublicAffairsAsia share findings from their annual study focusing on talent, salaries, recruitment, retention, and more in both ad agency and in-house roles across Asia Pacific. A section on the impact of COVID-19 on business is included.
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.
Absolunet delves into ten trends that will affect ecommerce in 2020 and provides retailer examples for each.
Ipsos shares its latest annual report on the affluent market in Asia Pacific. Learn about their lifestyles, demographics, media consumption, attitudes toward advertising, influencer and early adoption tendencies, and luxury spending
In this infographic from Mintel, discover the key characteristics, qualities, and purchase drivers of social media influencers in China. The consumer emotional connection with KOLs is also discussed.
South China Morning Post and Abacus offer insights into the state of the Internet in China, including an overview of 2018 and trends for 2019, comparison of the Internet in China vs. US, and a deep dive into eleven topics such as gaming, sharing economy, e-commerce, etc.
Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!
In this infographic, Mintel talks about digital advertising strategies to reach consumers in China.
JWT Intelligence explains how technological developments are starting to transform China’s healthcare sector. See how efforts from Ping An’s Good Doctor, Tencent’s Doctorwork, and Alibaba’s AliHealth are increasing consumers access to medications and improving the doctor-patient relationship.