Check out these best and most valuable brand rankings from various sources.
Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.
Mintel’s trend experts identify and analyze seven key consumer trends that will influence industries and markets around the world over the next ten years.
Think with Google studied thousands of skippable ads across 11 verticals around the world to better understand how creative elements influence brand metrics. The findings helped them develop effective guidelines when creating or adapting a Youtube ad. These guidelines are called “Attract, Brand, Connect, Direct.” See how the ABCDs of YouTube advertising can work for you.
The Global Wellness Institute has conducted a study of the physical activity landscape around the world and reasons for its decline. Topics includes amount spent and participation levels by country, barriers, motivations, impact of technology, and more.
Kantar Health highlights the top ten global health and wellness trends for 2020.
Facebook IQ shares results of its study of over 12,000 people in nine countries to better understand how the fashion consumer journey is evolving, especially due to the impact of mobile and social media. Learn about the importance of brand values, seamless experiences, geographical nuances, and strategies for marketers.
Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.
Zenith predicts global ad spend will grow 4.4% in 2019, reaching $640 billion. As for the U.S., ad expenditures are expected to increase 5.7% in 2019, 4.9% in 2020, and 5.4% in 2021.
Check out these statistics from GlobalWebIndex on the online dating scene with insights by gender, age, and sexual orientation, as well as looking at characteristics within each age group. Facebook’s entry into online dating is also discussed.
In this global survey, Ipsos reveals consumer trust levels in brands, advertising, society, business, and more.
Kantar shares results of its survey of 500 senior marketing leaders to examine the opportunities, challenges, and trends facing the industry and provide practical implications for getting media right.