Sarah Fahim, Gender and Cultural Strategist, ARGONAUT, examines social media messaging strategies from the United States and Pakistan to demonstrate the effects culture has on brand advertising, as well as how a global strategy can be successfully scaled to a local level.
Pew Research Center’s survey of 11 emerging economies reveals that smartphone and social media users are more regularly exposed to people of different backgrounds and more connected with friends who they don’t see in person. Topics include mobile phone activities, subjects searched, text messaging, and more.
Euromonitor identifies ten global consumer types by going beyond standard demographics and examining their personal attitudes and traits such as media consumption, buying behaviors, individual aspirations, marketing influences by channel, and more.
This Dentsu Aegis global survey of 1,000 CMOs and senior-level marketers from multiple industries shows that CMOs see the need to transform, not just optimize, their businesses through digital technologies. However, they are facing a number of obstacles in achieving real success.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.
This interactive tool from Google provides innovative digital ad campaigns that will inspire your next campaign. Data is updated on a monthly basis and can be filtered by country, industry vertical, ad size, and ad format.
Check out these key findings from Zenith’s report on healthcare ad expenditures around the world. Zenith projects global ad spend by healthcare brands will grow 3.6% in 2019 to reach $36 billion.
Zenith has released its Q3 2019 issue of Global Intelligence with data and insights on global ad spending, marketing tech, the healthcare category, and digital channels.
MediaSense surveyed senior marketers and interviewed industry leaders around the globe to learn how they are preparing for the future media ecosystem.
Zenith predicts global ad spend will grow 4.6% in 2019, reaching $639 billion. As for the U.S., ad expenditures are expected to increase 5.7% in 2019, 4.9% in 2020, and 5.4% in 2021.
Global Web Index has compiled a very insightful report on the Gen Z consumer around the globe. Topics include demographics, media consumption, purchasing power, and more.
Ipsos conducted research in the supermarket, mobile network, automotive, and online retail sectors in Great Britain, Chile, and Canada. The purpose of the survey was to learn of consumers’ recent experiences with a brand, and how the product or service matched up to what was promised.