Media 2020 and Beyond: Key Findings

MediaSense surveyed senior marketers and interviewed industry leaders around the globe to learn how they are preparing for the future media ecosystem.

Zenith Advertising Expenditure Forecasts-June 2019

Zenith predicts global ad spend will grow 4.6% in 2019, reaching $639 billion. As for the U.S., ad expenditures are expected to increase 5.7% in 2019, 4.9% in 2020, and 5.4% in 2021.

The Youth of the Nations: Global Trends Among Gen Z

Research Services

Global Web Index has compiled a very insightful report on the Gen Z consumer around the globe. Topics include demographics, media consumption, purchasing power, and more.

Mind the Gap: Why What a Brand Promises and What It Delivers Matter

Research Services

Ipsos conducted research in the supermarket, mobile network, automotive, and online retail sectors in Great Britain, Chile, and Canada. The purpose of the survey was to learn of consumers’ recent experiences with a brand, and how the product or service matched up to what was promised.

The Crisis in Creative Effectiveness

Research Services

This IPA report on creativity is the result of an analysis of almost 600 advertising case studies from 1996-2018. Check out the key findings and steps to take to increase creative effectiveness.

Global Entertainment and Media Outlook 2019-2023

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

Edelman Trust Barometer: In Brands We Trust

Research Services

Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.

MAGNA Advertising Forecasts | Summer 2019 Update

4A's Member

MAGNA releases its most recent ad forecasts. Top global and U.S. findings are featured.

GroupM Updates 2019 Worldwide Advertising Forecast

Research Services

GroupM has released its latest forecast of global ad spend across more than 60 territories through the end of 2019 and into 2020.

Dentsu Aegis Global Ad Spend Forecasts – June 2019

Research Services

Dentsu Aegis estimates that global ad expenditures will grow 3.6% in 2019 to reach $609.9 billion. In the US, ad spend is expected to grow 3.1% to $223.8 billion.

Internet Trends 2019

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

Global Media Buyers

Research Services

These media buyers offer ad placement services in foreign markets.