US vs. South Asia: A Comparative Analysis of Cultural Influence on Social Media Brand Advertising

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Sarah Fahim, Gender and Cultural Strategist, ARGONAUT, examines social media messaging strategies from the United States and Pakistan to demonstrate the effects culture has on brand advertising, as well as how a global strategy can be successfully scaled to a local level.

In Emerging Economies, Smartphone and Social Media Users Have Broader Social Networks |

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Pew Research Center’s survey of 11 emerging economies reveals that smartphone and social media users are more regularly exposed to people of different backgrounds and more connected with friends who they don’t see in person. Topics include mobile phone activities, subjects searched, text messaging, and more.

2019 Survey Results: Using Consumer Types to Understand the Path to Purchase |

Euromonitor identifies ten global consumer types by going beyond standard demographics and examining their personal attitudes and traits such as media consumption, buying behaviors, individual aspirations, marketing influences by channel, and more.

Dentsu Aegis CMO Survey 2019: Make Change Real |

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This Dentsu Aegis global survey of 1,000 CMOs and senior-level marketers from multiple industries shows that CMOs see the need to transform, not just optimize, their businesses through digital technologies. However, they are facing a number of obstacles in achieving real success.

The CMO Survey |

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Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

Rich Media Showcase |

Third Party Content

This interactive tool from Google provides innovative digital ad campaigns that will inspire your next campaign. Data is updated on a monthly basis and can be filtered by country, industry vertical, ad size, and ad format.

Healthcare Advertising Expenditure Forecasts: Press Release |

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Check out these key findings from Zenith’s report on healthcare ad expenditures around the world. Zenith projects global ad spend by healthcare brands will grow 3.6% in 2019 to reach $36 billion.

Global Intelligence: Data & Insights for the New Age of Communication Q3 2019 |

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Zenith has released its Q3 2019 issue of Global Intelligence with data and insights on global ad spending, marketing tech, the healthcare category, and digital channels.

Media 2020 and Beyond: Key Findings |

MediaSense surveyed senior marketers and interviewed industry leaders around the globe to learn how they are preparing for the future media ecosystem.

Zenith Advertising Expenditure Forecasts-June 2019 |

Zenith predicts global ad spend will grow 4.6% in 2019, reaching $639 billion. As for the U.S., ad expenditures are expected to increase 5.7% in 2019, 4.9% in 2020, and 5.4% in 2021.

The Youth of the Nations: Global Trends Among Gen Z |

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Global Web Index has compiled a very insightful report on the Gen Z consumer around the globe. Topics include demographics, media consumption, purchasing power, and more.

Mind the Gap: Why What a Brand Promises and What It Delivers Matter |

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Ipsos conducted research in the supermarket, mobile network, automotive, and online retail sectors in Great Britain, Chile, and Canada. The purpose of the survey was to learn of consumers’ recent experiences with a brand, and how the product or service matched up to what was promised.