New Branding Campaign from Blue Shield of California

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With a new tagline, “Never Stop,” Blue Shield of California has launched a new branding campaign from Butler, Shine, Stern & Partners with advertisements using striking black and white imagery that elicit the emotion of the issues we face with healthcare today.

Atom Tickets Names Deutsch Creative Agency of Record

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Deutsch today announced that it has been named creative agency of record for Atom Tickets, the first-of-its-kind social movie ticketing platform. As the brand’s first AOR, Deutsch’s scope of work will include brand strategy, creative and production responsibilities. The agency’s first work for the brand is slated to launch in Q2 2018.

Duncan Channon Promotes Melissa Ploysophon and Marty Bonacorso to Associate Creative Directors

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San Francisco independent advertising agency Duncan Channon, a two-time Ad Age Small Agency of the Year in the West (2016 and 2017), today announced the promotion of Melissa Ploysophon and Marty Bonacorso to associate creative directors. The duo will work directly with the agency’s creative teams to identify and develop compelling creative for clients while reporting to Executive Creative Director Anne Elisco-Lemme.

The Oneida Group Taps Deutsch As Agency Of Record

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Deutsch today announces it has won The Oneida Group, the leading global marketer of dining and food preparation products. After a one-month, closed competitive review, Deutsch’s scope of work will include creative and media duties, as well as social strategy and activation for the Anchor Hocking brand, an American-made leading glass manufacturer for the at-home chef.

NBA 2K Names BSSP Agency of Record

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BSSP will be tasked with developing the strategic vision and creative execution of marketing campaigns behind the next year’s NBA 2K19 release. The cross-channel campaign will include television, digital content, partnerships and point of sale for both the console and mobile versions of the game. and #Lovespreadsfaster Launched to Support Northern California Wildfire Victims

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The site acts as a one-stop resource with links that lead to fundraising pages of organizations that are working to help Northern California recovery efforts.

8th Annual “Rise and Shine” Event Presented by the 4A’s and Coblentz Patch Duffy & Bass LLP – Thursday, October 26th

Agency Relations & Membership

West coast members are invited to a morning gathering of senior advertising, and other marketing communication executives from the U.S. and abroad, for discussion on a wide-range of topics.

BSSP Appoints David Eastman as COO

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Leading independent agency Butler, Shine, Stern & Partners announced the hire of David Eastman in the new role of Chief Operating Officer, a move designed to establish the agency’s next generation of leadership and solidify its position as a leading independent agency in the continually evolving marketplace.

First Legacy Lab™ Honors Recognizes Rare Leaders Whose Brands Are Making a Lasting Difference in The World

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Patagonia’s Yvon Chouinard and The New Yorker’s David Remnick top the list of 10 remarkable recipients of The Legacy Lab™ Honors, a new award that recognizes rare leaders—founders and refounders of brands that are making a long-term difference in a short-term world.

Phelps Launches Natrol Cognium Multimedia Campaign With Light Touch

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The launch ad campaign for Natrol Cognium plays up little everyday lapses that make a memory enhancer useful while mentioning extensive human clinical trials behind product development. Created by Phelps, AOR for Natrol, the campaign strikes a lighthearted contrast in the emerging category, to date dominated by academic ads emphasizing product formulation.

Webinar: Improving Agency Relations with Marketing Procurement – Mary Ann Brennan

Procurement thought leader Mary Ann Brennan (Sr Director Global Procurement, Mattel, and ANA Agency Relations Committee Co-Chair) shares information and suggestions related to improving agency relations with marketing procurement with the 4A’s community, via a complimentary members-only webinar sponsored by the 4A’s Western Region New Business Committee.

Tony Stern Joins Phelps as Chief Creative Officer

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Succeeds Hall of Fame Chief Creative Officer Howie Cohen, who is retiring after leading award-and business-winning campaigns for five decades.