What’s Happening In New Business Right Now – Western Region (5-13-2020) |

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on May 13, 2020, during the 4A’s Western Region New Business Committee meeting.   View the webinar deck here.  

California Employment Law Changes You Need to Know

Management Services

Frankfurt Kurnit Klein+Selz provides a handy summary of the legislative changes affecting hiring practices, employment agreements, employee classification, training, and more in California.

Deutsch Elevates Gabriela Farias And Carie Bonillo In Business Affairs And Traffic Departments

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Deutsch today announced it has elevated Gabriela Farias to SVP, Director of Business Affairs and Carie Bonillo to SVP, Director of Traffic Operations. Together, the two will lead the business affairs and traffic departments for the agency’s Los Angeles office. In their new roles, Farias will oversee all production business and legal affairs and Bonillo will cultivate relationships between agency, media and vendor partners to ensure efficiency and budget exactness. Both will report to Deutsch’s North American Chief Creative Officer, Pete Favat.

Duncan Channon hires John Kovacevich as Executive Creative Director

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San Francisco independent advertising agency Duncan Channon, a two-time Ad Age Small Agency of the Year in the West, today announced the hire of John Kovacevich as executive creative director. The addition of Kovacevich as ECD expands Duncan Channon’s creative team in response to agency growth.

Deutsch’s Los Angeles Office Elevates Kelsey Hodgkin As Head of Strategy

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Deutsch today announced it has elevated Kelsey Hodgkin as Head of Strategy to head strategic planning for all Los Angeles clients.

Shannon Washington Joins Deutsch As SVP, Creative Director

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Deutsch today announced that it has hired Shannon Washington as SVP, Creative Director in its Los Angeles office. Washington will lead the H&R Block account, which recently appointed Deutsch as AOR in June 2018. She will report to Chief Creative Officer of North America, Pete Favat.

Atom Tickets Launches Its First-Ever National Brand Campaign

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Atom Tickets, the social movie ticketing platform, is launching its first-ever national brand campaign designed to celebrate movies and reignite connections among people who share a love of entertainment. The multimedia campaign debuts May 23, just in time for the summer movie season, with a national TV spot featuring actress Anna Faris, directed by blockbuster filmmaker Peter Berg. Deutsch created the comedic campaign that will span TV, Cinema, Radio, Digital, and OOH.

Todd Lefelt Joins Deutsch As EVP, Head of UX In LA

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Deutsch today announced the addition of former Huge Managing Director of UX Todd Lefelt to head up the agency’s user experience design department. Lefelt will work across the agency’s roster of clients, overseeing all user design out of the Los Angeles office. He will report directly into Deutsch’s North American Chief Creative Officer, Pete Favat.

Eleven brought us The Lady Factory for International Women’s Day

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This year, for International Women’s Day, San Francisco-based ad agency Eleven imagined and hosted their first ever pop-up museum for employees, friends and family called “The Lady Factory”.

New Branding Campaign from Blue Shield of California

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With a new tagline, “Never Stop,” Blue Shield of California has launched a new branding campaign from Butler, Shine, Stern & Partners with advertisements using striking black and white imagery that elicit the emotion of the issues we face with healthcare today.

Atom Tickets Names Deutsch Creative Agency of Record

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Deutsch today announced that it has been named creative agency of record for Atom Tickets, the first-of-its-kind social movie ticketing platform. As the brand’s first AOR, Deutsch’s scope of work will include brand strategy, creative and production responsibilities. The agency’s first work for the brand is slated to launch in Q2 2018.

Duncan Channon Promotes Melissa Ploysophon and Marty Bonacorso to Associate Creative Directors

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San Francisco independent advertising agency Duncan Channon, a two-time Ad Age Small Agency of the Year in the West (2016 and 2017), today announced the promotion of Melissa Ploysophon and Marty Bonacorso to associate creative directors. The duo will work directly with the agency’s creative teams to identify and develop compelling creative for clients while reporting to Executive Creative Director Anne Elisco-Lemme.