Research Insights Newsletter, January 2019

4A's Research
4A’s Research Insights Newsletter

The January issue of the 4A’s Research Insights newsletter features the following insights:
  • Marsha Appel, SVP, 4A’s Research looks into the direct-to-consumer boom and how it’s affecting the agency business model in this exclusive piece for 4A’s members
  • GlobalData shares how brands can incorporate technologies into products, packaging, and marketing to better reach consumers
  • Winmo recommends keeping an eye out for CMO turnover to help agencies plan for reviews and pursue new clients
  • 2019 trends and predictions—from media to healthcare to marketing ideas—that marketers and agencies need to know to succeed in the new year.


In 2019, the Research Insights newsletter will be published quarterly. Thanks for your continued readership!


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