Research Insights Newsletter, January 2019

4A's Research
4A’s Research Insights Newsletter

The January issue of the 4A’s Research Insights newsletter features the following insights:
  • Marsha Appel, SVP, 4A’s Research looks into the direct-to-consumer boom and how it’s affecting the agency business model in this exclusive piece for 4A’s members
  • GlobalData shares how brands can incorporate technologies into products, packaging, and marketing to better reach consumers
  • Winmo recommends keeping an eye out for CMO turnover to help agencies plan for reviews and pursue new clients
  • 2019 trends and predictions—from media to healthcare to marketing ideas—that marketers and agencies need to know to succeed in the new year.
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In 2019, the Research Insights newsletter will be published quarterly. Thanks for your continued readership!

 

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