Bruno Gralpois of Agency Mania Solutions discusses how benchmarking has evolved from a simple cost-control mechanism to a tool for fostering stronger partnerships and achieving better outcomes.
Related Research
Wunderman Thomspon: B2B Ecommerce Benchmarking Report
Digital commerce is both a differentiator and a great equalizer. Since we’ve began compiling this report 8 years…
Women’s Sports: The Winning Play for Your Brand
Advertisers, brands, and sponsors can no longer overlook women’s professional and college sports when developing their marketing plans.…
Women in the Workplace
LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.
