How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis.
Bruno Gralpois of Agency Mania Solutions writes clients can minimize risks and set a strong foundation for agency-client relations during this tense time by moving away from squeezing and pushing agencies to prioritizing and pulling them up.
In this article, Gralpois states that advertisers must move towards:
- Fewer reviews and more deliberate and constructive feedback
- A more investment-based approach to prioritize work and resource allocations
- Failing less and learning more
- More effective technology-based collaboration and information-sharing.
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