Save Your Agency-Client Relationships from Drowning in the Pandemic Sea

How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis.

Bruno Gralpois of Agency Mania Solutions writes clients can minimize risks and set a strong foundation for agency-client relations during this tense time by moving away from squeezing and pushing agencies to prioritizing and pulling them up.

In this article, Gralpois states that advertisers must move towards:

• Fewer reviews and more deliberate and constructive feedback
• A more investment-based approach to prioritize work and resource allocations
• Failing less and learning more
• More effective technology-based collaboration and information-sharing.