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Site Search Schuman Cheese Names Partners + Napier Its New Ad Agency Of Record
FAIRFIELD, NJ, FEB. 22, 2018 – Schuman Cheese, a family-owned, specialty cheese producer and importer based in New Jersey, has named Partners + Napier its advertising agency of record following a competitive RFP process.
As a fully integrated agency with deep experience in the food category, Partners + Napier will plan brand strategy and activations targeting consumers and trade audiences across multiple channels for both Schuman’s domestically produced and imported brands. The agency will also support the business-to-business marketing efforts of Schuman Cheese at the corporate level.
The internal review was led by Jim Low, who joined Schuman Cheese this past October as EVP of Marketing & Sales. Prior to Schuman Cheese, Low was the General Manager of Enjoy Life Foods and spent 17 years in a variety of marketing and sales leadership roles at Mondelez, International.
“The ideal agency partner for Schuman Cheese not only needs to have an entrepreneurial spirit, it also has to enable us to be both nimble and smart with our dollars,” said Low.
He cited the one-stop shopping nature of Partners + Napier as one of several reasons for choosing the agency. Others include the agency’s track record of building brands from the ground up, its determination to create breakthrough work, its extensive retail marketing capabilities, and its deep familiarity with the cheese business.
“Our goal is to more effectively tell the great story of Schuman Cheese and its brands, making them even more compelling. Partners + Napier has the strategic and creative firepower to help us do so,” said Low. “Together, we aim to elevate our brands beyond the noise of the fragmented and crowded Specialty Cheese category and become undisputed brands of choice, both for our trade customers and our consumers.”
Added Pete VonDerLinn, executive creative director at Partners + Napier, “We’re thrilled that our Effie-winning work for clients helped put us on Schuman’s radar, and we can’t wait to help them create powerfully effective work that will really stand out in deli cases around the country.”
About Schuman Cheese
For four generations, the Schuman family has earned a reputation for delivering world-class cheese solutions to customers around the globe. Whether importing the best cheeses from Europe, making award-winning cheeses in Wisconsin or crafting inspired new cheese products, Schuman Cheese has never strayed from its core purpose: to enhance everyday eating experiences with the highest quality cheese. Explore how a genuine passion for great cheese, along with investments in the best people and facilities, continue to honor founder Arthur Schuman’s legacy at www.SchumanCheese.com.
About Partners + Napier
Partners + Napier is an integrated advertising agency based in Rochester, NY, with nearly 150 people. For 13+ years, Partners has been relentlessly focused on results for clients like Bausch + Lomb, BMW and MINI Financial Services, Constellation Brands, Delta Vacations, Excellus BlueCross BlueShield, Gannett, Keurig Green Mountain, BurgerFi and Highmark Health. As the first creative agency to join Project Worldwide, Partners + Napier collaborates closely with like-minded agencies around the world to deliver scale, resources, and ROI for brands. Partners + Napier has service offices in New York City and San Francisco. To learn more, visit www.partnersandnapier.com.