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Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting.   View the webinar deck here.

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on May 13, 2020, during the 4A’s Western Region New Business Committee meeting.   View the webinar deck here.  

In 2018, Google began to require advertisers to provide identification to buy political ads on its platforms, in accordance with federal law preventing the purchase of electioneering communication by foreign nationals. Recently, Google expanded that program to include all U.S. advertisers on its platforms. The rollout of the Advertiser Identity Verification Program (AIVP) to all […]

Join Pixalate on Thursday, May 7, 2020 at 1pm ET for an overview of their new MRC accreditations. Learn how they’re being put to use to fight ad fraud and improve transparency in OTT/CTV. 

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on April 17, 2020 during the 4A’s Central Region New Business Committee meeting.   What’s Happening in New Business – 4.17.20 – Webinar Deck  

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on April 15, 2020 during the 4A’s Southern Region New Business Committee meeting.”   What’s Happening in New Business – 4.15.20 – Webinar Deck  

Sean Donovan, president of TBWA Asia, shares six pieces of advice in Campaign Asia for work during the crisis, based on the wisdom of John Maynard Keynes, Sir Alex Ferguson, Eeyore, and Yoda.

The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that we could share with 4A’s members as they begin thinking about their 2020 new business plans.

In this infographic from Mintel, discover the key characteristics, qualities, and purchase drivers of social media influencers in China. The consumer emotional connection with KOLs is also discussed.

    Dan Jenkins, Ph.D. | VP–Data Science, AdTheorent Download presentation deck Machine learning is the brain of artificial intelligence: building systems that can adapt and change when exposed to new data, getting feedback, and improving future decisions. What problem does AI solve? With ad targeting, do we want to put at an in front […]

    Neal Grossman | Chief Operating Officer, The Designory and eg+ Worldwide | Chief Compensation Officer, TBWA Worldwide Marisa Lieberman | Vice President–Director of Project Management, McCann Health New Jersey (MHNJ) Dave Lubeck | Executive Vice President, Executive Director, Bernstein-Rein Advertising / Unbound Cathi Perkins | Business Optimization Manager, Butler/Till Media Services Download presentation […]