Full-service independent agency St. John & Partners (SJ&P) has hired Alicia Holmes as senior social strategist, President/COO Jeff McCurry announced. Alicia works with clients and internal teams to develop social strategies that maximize the brand’s full potential to garner a larger share of voice in the social landscape. Her current client list includes Florida Prepaid, Metro Diner, TECO and Hart Dairy.
Holmes brings a unique dynamic to the teams she is on. She possesses a strong understanding of how to build top-line sales and ROI applications and has contributed to the awareness, sales and profits of the brands she has represented. She has experience on both the brand and the agency side. Her accomplishments include innovating ways to increase client’s consumer databases, elevating the level of engagement on social platforms and optimizing a broad range of customer engagement tactics—including website, loyalty program, email and other personalized marketing initiatives in the digital and social space—while maintaining a consistent brand message.
“Our clients count on us to provide wise counsel, creative content and business-building results with speed and consistency in today’s always-on, always-evolving social media landscape, and that requires a commitment to continuous listening, learning and leveraging insights in unique ways that garner the right amount of engagement from the right people,” said Lisa Gearhart, EVP, director of Customer Insights & Content Strategy. “Alicia Holmes’ experience leading clients to social media success across multiple categories—and with various audiences—drew our attention. But it was her passion, creativity and collaborative spirit that solidified our belief in her as a valuable asset to our team.”
Holmes comes to SJ&P from The Zimmerman Agency, where she served as social media strategist for two years. In this role, she created, pitched, executed and reported on social and digital campaigns for clients including Urban Plates, Visit Tallahassee, The Sarasota Modern, Hotel Indigo, Pilot Pen, ASR (Domino, C&H, & Florida Crystals). Previously, she was marketing director for Maddio’s of Tallahassee for six years.
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