The State of Gen Z

The Center for Generational Kinetics provides insights into the mindset, priorities, behaviors, and employment of Gen Z in this report series.

Topics include:

  • Brand discovery, loyalty, and attitudes towards brands that support causes
  • Online buying experience
  • Job searching habits, preferred benefits, and retention
  • Media habits
  • COVID’s impact on finances, housing, education, and health & wellness.

Registration is required to download each report.