#StayHome: a toolkit to help you support the effort to save lives

Starting Wednesday, April 8, 2020, 4A’s members can support #StayHome, a PSA campaign to reinforce practices of safe living and decision-making to help change the course of COVID-19 outbreaks—and save lives.
Initiated by Joshua Lowcock, Chief Digital & Brand Safety Officer, UM; Norm de Greve, CMO, CVS; Bob Liodice, CEO, ANA; and the 4A’s, the #StayHome campaign is spearheaded with Google/YouTube and The Ad Council, and it supports the Ad Council’s existing #AloneTogether campaign and assets.

Use this #StayHome toolkit to amplify the #StayHome and #AloneTogether messages with your branding in the weeks ahead. The toolkit includes

• #StayHome “roof” imagery to integrate with your brand’s logo
• Social assets
• Talent and broadcast spots
• Print, digital, audio, and out-of-home assets

Several guidelines can help you kick off your #StayHome campaign starting April 8:

• Add the roof icon to your logo across platforms, such as websites and social-media profile icons.
• Integrate the #StayHome message and hashtag with the Ad Council’s #AloneTogether assets across your social media channels. Sample copy:
  • In times like these, it’s more important than ever to come together. [Name of organization] is proud to join the #StayHome Movement uniting our entire industry to encourage everyone to stay home if you can to help slow the spread of COVID-19. Together we can save lives. #AloneTogether
• Amplify the Ad Council’s #AloneTogether assets that promote the stay home message, across donated broadcast, digital, and social media.
• Use the #StayHome messaging and materials separately from any commercial marketing messages.

Together, we are louder. Together, we can clearly communicate this critical message:

#StayHome. Save lives.

Please support us in advancing this #StayHome campaign.