Stop Reading Your Reports Half Right

Vladimir Jones logoIn this world of 5,000 data points, Vladimir Jones’ Jön White, Director of Digital and Data, shares five tips on how to better track, analyze, and report your digital marketing efforts:

  • Stop data dumping
  • Focus on business objectives and associated KPIs
  • Beware the outlier
  • Let your intentions be your guide
  • Establish your own benchmarks.

White provides two bonus tips, but you’ll have to read his article to find out!