Strategy Festival 2018 Report

From the inner workings of the brain to outer space, a lot of ground was covered at this year’s StratFest conference, which took place from October 9 to 11 in New York City. Marking the 50th anniversary of the planning discipline’s first introduction into the advertising industry, StratFest brought together influential leaders and industry strategists and planners to look at the next 50 years of planning and the evolving connection between brands and consumers.

The program kicked off on Tuesday, October 9, with the members-only Leadership Forum and a welcome reception that included a presentation of the Jay Chiat Awards. Conference highlights included presentations from industry luminaries on the future of planning, business transformation and the changing relationship between consumers and brands, the importance of AI, Voice and Technology, and leadership in turbulent times at the Leadership Forum & Small Agency Planner Parley.

For highlights of the event, check out our report—click the link below.