2024 Planned Salary Increase and 2023 Actual Salary Increase Report

This 2023 4A’s survey report offers insights into salary increases paid to employees across all size member agencies. The data was collected between October and November of 2023, aiming to provide members with reliable and industry-relevant information on salary increase information for 2023 and planned salary increases for 2024. Additionally, the report provides comparisons where […]

4A’s 2023 Salary Survey

The 4A’s 2023 Employee Compensation Survey Report (a.k.a. Salary Survey) is now available. Request to Purchase PDF Report + Digital Dashboard ($875) Request to Purchase PDF Report Only ($675) This 2023 Employee Compensation Survey Report provides 4A’s member agencies reliable and statistically relevant salary comparables by market. The study reports information on base salaries and […]

2023 Planned Salary Increase and 2022 Actual Salary Increase Report

This survey focused on helping the industry collect important salary data for planning purposes. It provides 4A’s members with reliable and statistically relevant actual salary increase information for 2022 and planned salary increases for 2023. Participation A total of 149 agencies across 172 agency offices participated this year. Forty-nine agency respondents are network agency (holding […]

4A’s 2023 Planned Salary Increase and 2022 Actual Salary Increase Report

This survey focused on helping the industry collect important salary data for planning purposes. The results of this survey provide 4A’s members with reliable and statistically relevant information regarding actual salary increases in 2022 and planned salary increases for 2023. Participation A total of 149 agencies across 172 agency offices participated this year. Forty-nine agency […]

4A’s 2022 Salary Survey

The 4A’s 2022 Employee Compensation Survey Report (a.k.a. Salary Survey) has been released. The intent of our 2022 Employee Compensation Survey Report (a.k.a. Salary Survey) is to provide the industry with reliable and statistically relevant salary comparables by market.  The study provides information on salaries paid to employees in all size member agencies. Salary data […]

4A’s 2022 Employee Benefits Overview Survey

As hybrid work becomes the norm, finding and retaining great talent is a major challenge. Agencies are taking a close look at their operations protocols and policies in order to respond to the needs of the workforce. To overcome hiring gridlock and sweeten the pot for existing staff, agencies are focusing their attention on benefit […]

Member Information Exchanges (MIEs)*

Outsourced Services This MIE gathered information about the prevalence of outsourcing various agency functions/services that included HR, Recruiting, and IT. For more information about this Member Information Exchange, please contact Sal Conte at [email protected]. Project Management Software Platforms/Tools This 4A’s MIE collected information about various Project Management software platforms and tools used by 4A’s members. For more information about this Member Information Exchange, please contact Sal […]

Organizational Design Survey (Currently In-Market)

Considering the changing landscape of our industry in the face of the global pandemic, 4A’s gathered information to aid in understanding the current state, as well as the expectations, of the ever changing organizational design structure of our member agencies.  We have crafted this survey on Organizational Design in order to gain insights that will […]

Advertising Industry Diversity Survey

The inaugural 4A’s Advertising Industry Diversity Survey explores diversity representation across the advertising industry in the United States. As employees, clients, and the public increasingly demand that the organizations they work for or do business with model values of equity and inclusion, organizations need to invest in robust and sustainable programs to drive meaningful change. […]

Management Benchmarks and Financial Barometers Survey

The 4As Management Benchmarks & Financial Barometers Survey was developed to provide agency management with key financial benchmarks relevant to advertising agencies. The survey questionnaire includes 17 questions in 5 key sections: Labor Hours and Staff Utilization Gross Income per Employee Balance Sheet Ratios Agency Compensation Methodologies: Project-Based Client Assignments and AOR / Retainer-Based Client […]

Survey Highlights

The 2020 survey revealed some very interesting trends in regards to overall benefits where the more personal and softer benefits are on the rise and the traditional health and medical benefits have remained at their traditionally high levels. Some interesting highlights in the family-friendly benefits category show Domestic Partnership benefits increasing to an all-time high […]

4A’s 2020 Employee Benefits Overview Survey

The 4A’s 2020 Employee Benefits Overview Survey Report provides a comprehensive overview of the kinds of employee benefits offered in 4A’s agencies. The survey covered 124 benefits in 7 categories including family-friendly benefits, housing, health care, training/education/personal services, financial and income security, business travel, and recognition. The results of this survey will aid agency managers […]