4A’s Executive VP of Government Relations on Defeating Washington D.C.’s Proposed 3% Ad Tax

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Alison Pepper discusses how she and other organizations helped nix the D.C. Council’s tax that also would have included the sale of personal information, and why the fight isn’t over.   By Lindsay Rittenhouse and Max Sternlicht. Published on August 06, 2020. Original Ad Age article   Allison Pepper, executive VP of government relations for ad agency trade group 4A’s, scored […]

Ad Age honors 4A’s member agencies on its annual A-List

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Ad Age has released its A-List for 2020: the publication’s “celebration of the best our industry served up” in the last year. And 4A’s member agencies figured prominently in the A-List. The list of Top 10 agencies includes BBDO, McCann Worldgroup, Mindshare, TBWA, and Weber Shandwick. Attracting particular attention from the publication: Essence, Data/Analytics Agency […]

Ad Age (Podcast): Marla Kaplowitz of the 4A’s is an Agency Cheerleader in a Difficult Season

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Originally published and posted on Ad Age, February 7, 2019 By Brian Braiker, Editor, Ad Age In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz, the president and CEO of industry trade body the 4A’s, joins this […]

Making the Best Places to Work Even Better

Marketing & Communications

By Marla Kaplowitz President & CEO, 4A’s “Strength lies in differences, not in similarities.” —Stephen R. Covey This month, Ad Age published its 2019 list of the Best Places to Work. Kudos to all the agencies that made the list, recognized for their commitment to their people with the breadth of their offerings regarding benefits, inclusion and employee development. As […]