WFA Outlook 2020 |

Research Services

The World Federation of Advertisers (WFA) shares its forecast of global media cost inflation rates in 2020. See the stats for TV, radio, newspapers, magazines, outdoor, online display, and online video.

Evolution of the Advertising Agency Business

Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

Podcast Ad Revenue Study: An Analysis of the U.S. Podcast Advertising Industry

Research Services

IAB’s annual report highlights podcast ad revenue growth trends and forecasts, as well as revenue by campaign types, ad types, content genre, and much more.