The IAB and Advertiser Perception examine ad spending trends in digital video.
Dentsu reports that 2019 advertising expenditures in Japan increased 1.9% to 6,938.1 billion yen. Read more here to see ad spend figures for 2015-2019, plus a breakdown of statistics by traditional media, Internet, and promotional media.
Sojern has published the second edition of its global report on travel advertising. Learn about travel ad spending, budget planning, challenges, importance of data and always-on campaigns, and what to look out for in the future.
Dentsu Aegis estimates that global ad expenditures will grow 3.9% in 2020 to reach $615.4 billion.
Zenith has released its Q4 2019 issue of Global Intelligence with data on global ad spend by region, top countries, and medium. It also includes a special focus on the Canadian market.
Zenith predicts global ad spend will grow 4.3% in 2020. As for the U.S., ad expenditures are expected to increase 4.8% in 2020, 5.1% in 2021, and 5.4% in 2022.
Check out these key findings from Zenith’s report on healthcare ad expenditures around the world. Zenith projects global ad spend by healthcare brands will grow 3.6% in 2019 to reach $36 billion.
Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.
In this spotlight on Cambodia, Zenith shares information on ad spend, main advertising categories, and the current economy, along with a list of the major TV stations, radio stations, newspapers, and magazines.
Zenith explores the global automotive industry in this executive summary. Read on to learn about current marketing challenges, global ad spending growth from 2017-2020, and advertising by channel. Zenith also reveals five trends shaping the industry and what they mean for marketers.
The impact of decreasing TV ad spend is quite high, according to a study from TiVo Research, 84.51°, A+E Networks, and Turner. The study explores how changes in TV spending impacts advertising effectiveness, especially return for campaigns, reach, frequency, and sales/ROI.