Digital Video Advertising Spend Report

Research Services

The IAB and Advertiser Perception examine ad spending trends in digital video.

Advertising Expenditures in Japan |

Research Services

Dentsu reports that 2019 advertising expenditures in Japan increased 1.9% to 6,938.1 billion yen. Read more here to see ad spend figures for 2015-2019, plus a breakdown of statistics by traditional media, Internet, and promotional media.

State of the Industry: The 2020 Report on Travel Advertising |

Research Services

Sojern has published the second edition of its global report on travel advertising. Learn about travel ad spending, budget planning, challenges, importance of data and always-on campaigns, and what to look out for in the future.

Dentsu Aegis Global Ad Spend Forecasts – January 2020 |

Research Services

Dentsu Aegis estimates that global ad expenditures will grow 3.9% in 2020 to reach $615.4 billion.

Global Intelligence: Data & Insights for the New Age of Communication Q4 2019 |

4A's Member

Zenith has released its Q4 2019 issue of Global Intelligence with data on global ad spend by region, top countries, and medium. It also includes a special focus on the Canadian market.

Zenith Advertising Expenditure Forecasts-December 2019 |

Zenith predicts global ad spend will grow 4.3% in 2020. As for the U.S., ad expenditures are expected to increase 4.8% in 2020, 5.1% in 2021, and 5.4% in 2022.

Healthcare Advertising Expenditure Forecasts: Press Release |

4A's Member

Check out these key findings from Zenith’s report on healthcare ad expenditures around the world. Zenith projects global ad spend by healthcare brands will grow 3.6% in 2019 to reach $36 billion.

Evolution of the Advertising Agency Business

Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

Rising Market Spotlight: Cambodia |

Research Services

In this spotlight on Cambodia, Zenith shares information on ad spend, main advertising categories, and the current economy, along with a list of the major TV stations, radio stations, newspapers, and magazines.

Automotive Ad Spend Forecasts: Executive Summary |

Research Services

Zenith explores the global automotive industry in this executive summary. Read on to learn about current marketing challenges, global ad spending growth from 2017-2020, and advertising by channel. Zenith also reveals five trends shaping the industry and what they mean for marketers.

Independent Study Confirms that Decreased TV Advertising Spend Hurts Sales

The impact of decreasing TV ad spend is quite high, according to a study from TiVo Research, 84.51°, A+E Networks, and Turner. The study explores how changes in TV spending impacts advertising effectiveness, especially return for campaigns, reach, frequency, and sales/ROI.