From AdExchanger’s Industry Preview 2019: Rishad Tobaccowala, Chief Growth Officer of Publicis Groupe, gives a talk: “We Need to Optimize for the Citizen.” Synopsis: As the advertising and marketing industry barrels into 2019, the relationship of humans to data and vice versa is creating a new paradigm. It’s not just about addressing the consumer anymore. […]

Originally published in AdExchanger, January 10, 2019 By Alison Weissbrot, AdExchanger Agency cost-cutting and deteriorating trust with clients hasn’t deterred Marla Kaplowitz, CEO of the agency trade organization the 4A’s, from fighting. “[Taking] a business problem and coming up with an incredibly elegant and different creative solution is what the best agencies do,” she said. […]