Industry Thought Leaders Collaborate on Use of UniversalAdId in VAST 2.0

5/18/2020 – Ad-ID, the industry standard for identifying advertising assets in the US, unveils the industry’s first stopgap solution for using the UniversalAdId, an element in newer versions of VAST, within VAST 2.0, the oldest version of VAST.   The UniversalAdId is a required element in VAST 4.0 versions and higher because it helps maintain […]